{"id":42904,"date":"2015-08-21t05:00:43","date_gmt":"2015-08-21t09:00:43","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=42904"},"modified":"2016-06-10t08:53:29","modified_gmt":"2016-06-10t12:53:29","slug":"get-radical-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/","title":{"rendered":"get radical about pricing"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-42906\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-290x193.jpg\" alt=\"two happy businessmen looking at digital tablet at desk in office\" width=\"290\" height=\"193\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-190x127.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 1600w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a>forget about measuring by time.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by jody padar<\/span><\/i><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i><span style=\"font-weight: 400;\">the radical cpa<\/span><\/i><\/a><\/em><\/p>\n<p><em>\u201cforget about pricing and think about what people buy.\u201d<\/em><\/p>\n<p>customers are not buying our time. they may be buying our expertise. but they\u2019re really buying a solution to their problem. famed management consultant peter drucker says, \u201ca customer never buys a product by definition, the customer buys a satisfac\u00adtion. satisfaction of a want, he buys value.\u201d he\u2019s buying a good feeling.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>more on radicalism: <\/strong><a href=\"\/\/www.g005e.com\/2015\/08\/14\/make-radical-connections\/\"><span style=\"font-weight: 400;\">make radical connections<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/31\/radical-content\/\"><span style=\"font-weight: 400;\">let\u2019s get radical about content<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/24\/social-channel-language\/\"><span style=\"font-weight: 400;\">each social channel has a language<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/17\/get-ready-radical-transparency\/\"><span style=\"font-weight: 400;\">get ready for radical transparency<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/03\/5-radical-ways-social-strategic\/\"><span style=\"font-weight: 400;\">5 radical ways to be social and strategic<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/19\/radical-tenet-2-lets-get-social\/\"><span style=\"font-weight: 400;\">how social media transforms firms to their core<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/12\/10-radical-steps-cloud\/\"><span style=\"font-weight: 400;\">10 radical steps into the cloud<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/05\/cloud-radicals\/\"><span style=\"font-weight: 400;\">six competitive advantages for the radical cpa<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/05\/22\/radical-customers-way\/\"><span style=\"font-weight: 400;\">radical customers are on their way<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/04\/25\/5-radical-transparencies-ready\/\"><span style=\"font-weight: 400;\">5 radical transparencies; are you ready?<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/04\/18\/4-questions-radical-firms-must-face\/\"><span style=\"font-weight: 400;\">4 questions radical firms must face<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/04\/11\/radical-customer\/\"><span style=\"font-weight: 400;\">being radical is all about your customer<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/03\/21\/exactly-makes-new-firm\/\"><span style=\"font-weight: 400;\">going radical: the 4 tenets of a \u2018new firm\u2019<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/03\/14\/cpas-radical\/\"><span style=\"font-weight: 400;\">why should cpas be radical?<\/span><\/a><\/em><\/p>\n<p>when lipstick leaves the manufacturer, it\u2019s a solution. when it crosses the counter in a department store, it\u2019s hope. from this perspective, how do we make our services into products or solutions? that\u2019s essentially what you are doing with bundling and packages. you are productizing a service. <a href=\"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/#more-42904\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f21%2fget-radical-pricing%2f&amp;t=get+radical+about+pricing'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f21%2fget-radical-pricing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20get%20radical%20about%20pricing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/\" title=\"email this: get radical about pricing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-42906\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-290x193.jpg\" alt=\"two happy businessmen looking at digital tablet at desk in office\" width=\"290\" height=\"193\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409-190x127.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/businessmensmilingtablet_dollarphotoclub_46552409.jpg 1600w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a>forget about measuring by time.<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">by jody padar<\/span><\/i><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i><span style=\"font-weight: 400;\">the radical cpa<\/span><\/i><\/a><\/em><\/p>\n<p><em>\u201cforget about pricing and think about what people buy.\u201d<\/em><\/p>\n<p>customers are not buying our time. they may be buying our expertise. but they\u2019re really buying a solution to their problem. famed management consultant peter drucker says, \u201ca customer never buys a product by definition, the customer buys a satisfac\u00adtion. satisfaction of a want, he buys value.\u201d he\u2019s buying a good feeling.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>more on radicalism: <\/strong><a href=\"\/\/www.g005e.com\/2015\/08\/14\/make-radical-connections\/\"><span style=\"font-weight: 400;\">make radical connections<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/31\/radical-content\/\"><span style=\"font-weight: 400;\">let\u2019s get radical about content<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/24\/social-channel-language\/\"><span style=\"font-weight: 400;\">each social channel has a language<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/17\/get-ready-radical-transparency\/\"><span style=\"font-weight: 400;\">get ready for radical transparency<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/07\/03\/5-radical-ways-social-strategic\/\"><span style=\"font-weight: 400;\">5 radical ways to be social and strategic<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/19\/radical-tenet-2-lets-get-social\/\"><span style=\"font-weight: 400;\">how social media transforms firms to their core<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/12\/10-radical-steps-cloud\/\"><span style=\"font-weight: 400;\">10 radical steps into the cloud<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/06\/05\/cloud-radicals\/\"><span style=\"font-weight: 400;\">six competitive advantages for the radical cpa<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/05\/22\/radical-customers-way\/\"><span style=\"font-weight: 400;\">radical customers are on their way<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"\/\/www.g005e.com\/2015\/04\/25\/5-radical-transparencies-ready\/\"><span style=\"font-weight: 400;\">5 radical transparencies; are you ready?<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/04\/18\/4-questions-radical-firms-must-face\/\"><span style=\"font-weight: 400;\">4 questions radical firms must face<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/04\/11\/radical-customer\/\"><span style=\"font-weight: 400;\">being radical is all about your customer<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/03\/21\/exactly-makes-new-firm\/\"><span style=\"font-weight: 400;\">going radical: the 4 tenets of a \u2018new firm\u2019<\/span><\/a> <span style=\"font-weight: 400;\">|<\/span> <a href=\"\/\/www.g005e.com\/2015\/03\/14\/cpas-radical\/\"><span style=\"font-weight: 400;\">why should cpas be radical?<\/span><\/a><\/em><\/p>\n<p>when lipstick leaves the manufacturer, it\u2019s a solution. when it crosses the counter in a department store, it\u2019s hope. from this perspective, how do we make our services into products or solutions? that\u2019s essentially what you are doing with bundling and packages. you are productizing a service. <a href=\"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/#more-42904\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f21%2fget-radical-pricing%2f&amp;t=get+radical+about+pricing'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f21%2fget-radical-pricing%2f&amp;title=get+radical+about+pricing&amp;summary=forget+about+measuring+by+time.%0d%0a%0d%0aby+jody+padar%0d%0athe+radical+cpa%0d%0a%0d%0a%e2%80%9cforget+about+pricing+and+think+about+what+people+buy.%e2%80%9d%0d%0a%0d%0acustomers+are+not+buying+our+time.+they+may+be+buying+our+expertise.+but+they%e2%80%99re+really+buying+a+solution+to+their+problem.+famed+management+consultant+peter+drucker+says%2c+%e2%80%9ca+customer+'  ><img  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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20get%20radical%20about%20pricing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/\" title=\"email this: get radical about pricing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1333,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2327,3120,2278],"tags":[1148,1402,575,93,2171,906,570,120],"class_list":["post-42904","post","type-post","status-publish","format-standard","hentry","category-innovation","category-pro-member-exclusive","category-radical","tag-change","tag-innovation","tag-leadership","tag-management","tag-radical","tag-social-media","tag-strategy","tag-tech","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>get radical about pricing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"get radical about pricing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2015\/08\/21\/get-radical-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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