{"id":42530,"date":"2015-08-11t11:42:30","date_gmt":"2015-08-11t15:42:30","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=42530"},"modified":"2021-05-11t09:21:52","modified_gmt":"2021-05-11t13:21:52","slug":"what-cpa-firms-could-learn-from-googles-alphabet","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/","title":{"rendered":"what cpa firms could learn from google\u2019s alphabet"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46769\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/braingears-424x424.jpg\" alt=\"illustration of gears turning in brain\" width=\"424\" height=\"424\" \/>13 lessons in strategy and innovation from google&#8217;s founders.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center\"><strong>next question:<\/strong> <span id=\"surveytitlesel\" class=\"titlefont notranslate\">the essential traits for success as an entrepreneurial accountant.<br \/>\n<span style=\"text-decoration: underline;color: #008000\"><a style=\"color: #008000;text-decoration: underline\" href=\"https:\/\/www.research.net\/s\/traits0815\">join the survey; get the results.<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a class=\"external\" href=\"http:\/\/pransform.com\/\">pransform inc.<\/a><\/em><\/p>\n<p>google\u2019s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.<\/p>\n<p style=\"padding-left: 30px\"><strong>more for <a href=\"http:\/\/goprocpa.com\">pro members<\/a> on the entrepreneurial accountant: \u00a0<\/strong><a title=\"permanent link to summer reading list: five great books for the five lives of a busy accountant\" href=\"\/\/www.g005e.com\/2015\/07\/22\/summer-reading-for-accountants\/\" rel=\"bookmark\">summer reading list: five great books for the five lives of a busy accountant<\/a>\u00a0\u00a0 | \u00a0\u00a0<a title=\"permanent link to: four signs the uberization of accounting has already begun\" href=\"\/\/www.g005e.com\/2015\/06\/15\/patil-uberization-accounting\/\">four signs the uberization of accounting has already begun<\/a>\u00a0 | \u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/06\/08\/the-one-word-that-can-make-accountants-rich\/\">the one word that can make accountants rich<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/05\/14\/management-guru-chester-elton-on-accountants-success\/\">management guru chester elton on success<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/04\/28\/accountants-focus-on-the-constants\/\">savvy cpas focus on the constants<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/03\/10\/10-things-accountants-didnt-worry-10-years-ago\/\">10 things that accountants didn\u2019t need to worry about 10 years ago<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/03\/03\/three-amazing-cpas-want-tax-returns-free\/\">three amazing cpas who want to do tax returns for free<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/24\/work-life-vision\/\">can accounting firms lead with work-life vision?<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/01\/13\/why-accountants-could-be-the-happiest-people-on-earth\/\">why accountants could be the happiest people on earth<\/a> \u00a0| <a href=\"\/\/www.g005e.com\/page\/2\/?s=hitendra\">more<\/a>\u2026<\/p>\n<p>founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http:\/\/abc.xyz) what they said 11 years ago, \u201cgoogle is not a conventional company. we do not intend to become one.\u201d<\/p>\n<p>let&#8217;s start there. <a href=\"\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/#more-42530\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f11%2fwhat-cpa-firms-could-learn-from-googles-alphabet%2f&amp;t=what+cpa+firms+could+learn+from+google%e2%80%99s+alphabet'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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href=\"mailto:?subject=cpa%20trendlines%20:%20what%20cpa%20firms%20could%20learn%20from%20google\u2019s%20alphabet&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/\" title=\"email this: what cpa firms could learn from google\u2019s alphabet \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46769\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/braingears-424x424.jpg\" alt=\"illustration of gears turning in brain\" width=\"424\" height=\"424\" \/>13 lessons in strategy and innovation from google&#8217;s founders.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center\"><strong>next question:<\/strong> <span id=\"surveytitlesel\" class=\"titlefont notranslate\">the essential traits for success as an entrepreneurial accountant.<br \/>\n<span style=\"text-decoration: underline;color: #008000\"><a style=\"color: #008000;text-decoration: underline\" href=\"https:\/\/www.research.net\/s\/traits0815\">join the survey; get the results.<\/a><\/span><\/span><\/p>\n<\/blockquote>\n<p><em>by hitendra patil<\/em><br \/>\n<em><a class=\"external\" href=\"http:\/\/pransform.com\/\">pransform inc.<\/a><\/em><\/p>\n<p>google\u2019s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.<\/p>\n<p style=\"padding-left: 30px\"><strong>more for <a href=\"http:\/\/goprocpa.com\">pro members<\/a> on the entrepreneurial accountant: \u00a0<\/strong><a title=\"permanent link to summer reading list: five great books for the five lives of a busy accountant\" href=\"\/\/www.g005e.com\/2015\/07\/22\/summer-reading-for-accountants\/\" rel=\"bookmark\">summer reading list: five great books for the five lives of a busy accountant<\/a>\u00a0\u00a0 | \u00a0\u00a0<a title=\"permanent link to: four signs the uberization of accounting has already begun\" href=\"\/\/www.g005e.com\/2015\/06\/15\/patil-uberization-accounting\/\">four signs the uberization of accounting has already begun<\/a>\u00a0 | \u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/06\/08\/the-one-word-that-can-make-accountants-rich\/\">the one word that can make accountants rich<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/05\/14\/management-guru-chester-elton-on-accountants-success\/\">management guru chester elton on success<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/04\/28\/accountants-focus-on-the-constants\/\">savvy cpas focus on the constants<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/03\/10\/10-things-accountants-didnt-worry-10-years-ago\/\">10 things that accountants didn\u2019t need to worry about 10 years ago<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/03\/03\/three-amazing-cpas-want-tax-returns-free\/\">three amazing cpas who want to do tax returns for free<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/24\/work-life-vision\/\">can accounting firms lead with work-life vision?<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2015\/01\/13\/why-accountants-could-be-the-happiest-people-on-earth\/\">why accountants could be the happiest people on earth<\/a> \u00a0| <a href=\"\/\/www.g005e.com\/page\/2\/?s=hitendra\">more<\/a>\u2026<\/p>\n<p>founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http:\/\/abc.xyz) what they said 11 years ago, \u201cgoogle is not a conventional company. we do not intend to become one.\u201d<\/p>\n<p>let&#8217;s start there. <a href=\"\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/#more-42530\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2015%2f08%2f11%2fwhat-cpa-firms-could-learn-from-googles-alphabet%2f&amp;t=what+cpa+firms+could+learn+from+google%e2%80%99s+alphabet'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  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href=\"mailto:?subject=cpa%20trendlines%20:%20what%20cpa%20firms%20could%20learn%20from%20google\u2019s%20alphabet&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2015\/08\/11\/what-cpa-firms-could-learn-from-googles-alphabet\/\" title=\"email this: what cpa firms could learn from google\u2019s alphabet \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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