{"id":41206,"date":"2015-08-14t05:00:03","date_gmt":"2015-08-14t09:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=41206"},"modified":"2017-02-03t08:19:40","modified_gmt":"2017-02-03t13:19:40","slug":"make-radical-connections","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/14\/make-radical-connections\/","title":{"rendered":"make radical connections"},"content":{"rendered":"

\"businesswoman<\/a>you don’t define your brand, your customers do.<\/strong><\/p>\n

by jody padar<\/i>
\nthe radical cpa<\/i><\/a><\/p>\n

social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will give you the collateral for marketing.<\/p>\n

more on radicalism: <\/strong>let\u2019s get radical about content<\/span><\/a> | <\/span>each social channel has a language<\/span><\/a> | <\/span>get ready for radical transparency<\/span><\/a> | <\/span>5 radical ways to be social and strategic<\/span><\/a> | <\/span>how i got started being social<\/span><\/a> | <\/span>how social media transforms firms to their core<\/span><\/a> | <\/span>radical customers are on their way<\/span><\/a> | <\/span>the market is moving toward the radicals<\/span><\/a> | <\/span>5 radical transparencies; are you ready?<\/span><\/a> |<\/span> being radical is all about your customer<\/span><\/a> |<\/span> being radical starts with being the change<\/span><\/a> |<\/span> why start being radical now?<\/span><\/a> | <\/span>the roots of \u2018radical\u2019 cpas<\/span><\/a><\/em><\/p>\n

i\u2019ve been quoted in entrepreneur<\/em>, forbes<\/em> and inc<\/em>. that\u2019s priceless! that\u2019s what i call return on attention. i haven\u2019t needed to create big, expensive brochures. i have web links and a printer. that becomes part of my brand and sales package, which helps me land new customers.<\/p>\n

<\/p>\n

what’s that worth to you?<\/p>\n

a word about branding <\/strong><\/p>\n

your brand is no longer limited to your geography. you no longer have to be the accountant in your small town. you can now become the number one accountant in the world. that\u2019s good and bad.<\/p>\n

the good part now is that you have way more prospects. the not-so-\u00adgreat part is that you will really need to think about the persona of your perfect customer. it now becomes what niche are you going after because with the world being your customer base you have to get very specific. you will no longer take anyone who has a pulse who\u2019s walking in the door.<\/p>\n

many cpas think about branding as an afterthought. we think about what we do for services without really defining a brand.<\/p>\n

social business has exponentially increased the need for cpas to have a brand. it\u2019s two parts of a brand: it\u2019s a firm brand, and it\u2019s a personal brand.<\/p>\n

as a cpa, you need a brand depending on if you\u2019re actually an owner or you work for someone.<\/em><\/p>\n

it\u2019s important to have your own social brand, as well as a brand for your firm. when it\u2019s time for you to get a new job, you’ll already be regarded as a thought leader.<\/p>\n

more than a feeling <\/strong><\/p>\n

let\u2019s get touchy feely here for a minute. customers buy feeling.<\/p>\n

they have no idea about your technical skill. they know that you have a cpa designation and that\u2019s all they care about. what they want to know and what they\u2019re trying to figure out is<\/p>\n