{"id":41193,"date":"2015-06-19t05:00:19","date_gmt":"2015-06-19t09:00:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=41193"},"modified":"2016-08-05t07:52:50","modified_gmt":"2016-08-05t11:52:50","slug":"radical-tenet-2-lets-get-social","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/06\/19\/radical-tenet-2-lets-get-social\/","title":{"rendered":"how social media transforms firms to their core"},"content":{"rendered":"

\"young<\/a>what’s all this tweeting and liking about?<\/strong><\/p>\n

by jody padar<\/i>
\nthe radical cpa<\/i><\/a><\/em><\/p>\n

now it\u2019s time to understand the social media business approach, how twitter, facebook and linkedin can help your business.<\/p>\n

first of all, stop calling it social media! using \u201csocial\u201d to gen\u00aderate new customers is a new way of doing business in today\u2019s digital world. most firm owners don\u2019t understand that when you combine social media with cloud, the effects become multiplied. we\u2019re talking internet 3.0. are you ready to get there?<\/p>\n

more on radicalism:<\/strong> 10 radical steps into the cloud<\/a> | six competitive advantages for the radical cpa<\/a> | radical tenet #1: embrace the cloud<\/a> | radical customers are on their way<\/a> | the market is moving toward the radicals<\/a> | 5 radical transparencies; are you ready?<\/a> | 4 questions radical firms must face<\/a> | being radical is all about your customer<\/a> | being radical starts with being the change<\/a> | why start being radical now?<\/a> | going radical: the 4 tenets of a \u2018new firm\u2019<\/a> | why should cpas be radical?<\/a> | the roots of \u2018radical\u2019 cpas<\/a><\/p>\n

you don\u2019t do social media \u2014 you become a social business. being social is going to impact your firm at its core. once you get started and it becomes part of your dna, it\u2019ll be less about strategy and more about culture.<\/p>\n

start exploring and learn <\/strong><\/p>\n

social learning is the ability to gain information exponentially faster than ever before. we have google; a lot of us read blogs and other online publications to get our news. with social learning, commen\u00adtary can happen in real time \u2014 which is awesome and essential if you want to stay relevant. social media, especially from a tax per\u00adspective or accounting perspective, allows you the ability to learn from your peers and it gives you a sense of community. you have influence among a circle of professionals. it allows you to fulfill your needs and share events and an emotional connection.<\/p>\n

you don\u2019t have to go to an aicpa meeting or an illinois cpa society meeting to learn something new or connect. you can go online and get these things in the middle of the night. that\u2019s one of the things about social business that\u2019s really leveled the playing field for women.<\/p>\n

information is accessible all the time, not just during normal office hours.<\/em><\/p>\n

social media gives me a connection to my cpa peers. it\u2019s taken the place of today\u2019s cpa society for me. all the newfangled ideas, cutting-edge approaches and the early cloud adopters, they are all on social media. it\u2019s how the new firm movement started. state cpa societies, except for a few exceptions such as the maryland association of cpas (macpa), are a minimum five years behind. five years! they are just now starting to really talk about cloud technology because they are driven by membership and most of that membership is a broad base of middle \u2014 not early \u2014 adopters.<\/p>\n

state societies are doing what they do \u2014 serving the mainstream, which doesn\u2019t include the radical practitioners.<\/em><\/p>\n

it\u2019s all over my twitter feed! <\/strong><\/p>\n

let\u2019s be real: you\u2019re going to get the very latest industry and tax news from social media. in real time. no longer do you have to wait for the cch update newsletter to be delivered to your inbox.<\/p>\n

aside from the latest news, social media will expose you to other firms and thought leadership. most members of the accounting industry like to share and learn from one another. i have had multiple opportunities to connect with business leaders i would have never met before if it hadn\u2019t been for connecting online.<\/p>\n

one of the benefits is that your social media stature is only good as your peer stature. eight years ago i would have said some of my social friends were above my social stature but now they\u2019re peers \u2014 that\u2019s the beauty of social media.<\/p>\n