{"id":41128,"date":"2015-05-22t05:00:25","date_gmt":"2015-05-22t09:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=41128"},"modified":"2017-05-18t21:34:59","modified_gmt":"2017-05-19t01:34:59","slug":"radical-customers-way","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/05\/22\/radical-customers-way\/","title":{"rendered":"radical customers are on their way"},"content":{"rendered":"

do you create content? you’ll need to learn. <\/strong><\/p>\n

by jody padar<\/i>
\nthe radical cpa<\/i><\/a><\/p>\n

new customers want cpas to use the latest technology and the next generation of business owners demands it. but what about the legacy customers who you think don\u2019t care? the original owners may not care, true. but your legacy customers are going to have the same succession issues as your firm. those customers are going to have to create a succession plan and if that plan is going to the next generation, that generation doesn\u2019t have any experience with you as a cpa firm. and you better believe tech\u00adnology is important to them; it\u2019s in their dna.<\/p>\n

more on radicalism: <\/b>the market is moving toward the radicals<\/a> | 5 radical transparencies; are you ready?<\/a> | 4 questions radical firms must face<\/a> | being radical is all about your customer<\/a> | being radical starts with being the change<\/a> | why start being radical now?<\/a> | going radical: the 4 tenets of a \u2018new firm\u2019<\/a> | why should cpas be radical?<\/a> | the roots of \u2018radical\u2019 cpas<\/a> | the first 3 questions i should have asked before starting my own practice<\/a><\/p>\n

for example, if the dad passes the torch to the kid, and the kid says \u201cwell i don\u2019t know john cpa all that well. they don\u2019t use cloud tech\u00adnology and i\u2019m going find a firm that does use the cloud.\u201d they choose technology because they have no current relationship with the firm. we receive many leads from business owners in this situation.<\/p>\n

read more →<\/a><\/p>\n