{"id":40241,"date":"2015-04-28t08:34:36","date_gmt":"2015-04-28t12:34:36","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=40241"},"modified":"2023-01-10t17:24:25","modified_gmt":"2023-01-10t22:24:25","slug":"accountants-focus-on-the-constants","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/04\/28\/accountants-focus-on-the-constants\/","title":{"rendered":"savvy cpas focus on the constants"},"content":{"rendered":"

don’t be distracted by the hot trend of the moment.<\/strong><\/p>\n

in “<\/em>10 things that accountants didn\u2019t need to worry about 10 years ago<\/em><\/a>,” 卡塔尔世界杯常规比赛时间 contributor hitendra patil generated reader reactions with some provocative thoughts about a tsunami of trends. today, he looks at the other side of the coin, starting with a quote from amazon ceo jeff bezos:<\/em><\/p>\n

\u201cyou should build a business strategy around the things you know are stable in time and then invest heavily in ensuring you are providing those things and improving your delivery of them all the time. if you want to build a successful, sustainable business, don\u2019t ask yourself what could change in the next 10 years that could affect your company. instead, ask yourself what won\u2019t change, and then put all your energy and effort into those things.”<\/em><\/p>\n

by hitendra patil
\n<\/em>pransform inc.<\/span><\/em><\/span><\/p>\n

what has remained unchanged in the tax and accounting profession over the last few decades? and what will not change over the next couple of decades?<\/p>\n

more on the\u00a0entrepreneurial\u00a0cpa\u00a0<\/strong>by hitendra patil here<\/strong><\/a>.<\/strong><\/p>\n

being a futurist is not easy. being a realistic futurist is even more difficult. but being a person who knows the foundational value of his or her profession is relatively easy, if you know why and what customers buy from you. a ceo of black & decker once said the almost proverbial \u201ccustomers don\u2019t buy a drill machine, they buy a hole in the wall<\/em>.\u201d as an accountant and tax professional, you must figure out what<\/em> your customers buy from you and why<\/em> they buy from you rather than from your competitors.<\/p>\n

now is the time to think about what<\/em> they will continue to buy in the future. read more →<\/a><\/p>\n