{"id":39276,"date":"2015-04-05t05:00:09","date_gmt":"2015-04-05t09:00:09","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=39276"},"modified":"2018-04-02t12:14:54","modified_gmt":"2018-04-02t16:14:54","slug":"selling-dont-chase-new-fees-attract","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/04\/05\/selling-dont-chase-new-fees-attract\/","title":{"rendered":"when selling, don\u2019t chase new fees, attract them"},"content":{"rendered":"

\"//www.g005e.com/store/wp-json/wp/v2/posts/\"focus on the client’s concerns, not your own.<\/strong><\/p>\n

by martin bissett<\/i>
\nwinning your first client<\/em><\/a><\/span><\/p>\n

let\u2019s start with two simple definitions to avoid any confusion:<\/p>\n

    \n
  1. the purpose of marketing is to create the opportunity.<\/li>\n
  2. the purpose of business development (sales) is to convert that opportunity into a paying client.<\/li>\n<\/ol>\n

    more on selling:<\/b>\u00a0<\/b>selling vs. attracting to build relationships<\/a> | when selling, don\u2019t chase new fees, attract them<\/a> | selling accounting services doesn\u2019t have to be hard!<\/a> | \u2018selling\u2019 isn\u2019t a dirty word<\/a> | 8 factors in practice development success<\/a> | in sales, perception is reality<\/a> | success begins with accountability<\/a> | do you realize you\u2019re failing?<\/a> | winning your first client<\/a><\/span><\/p>\n

    \"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

    when we meet with prospective clients \u2013 and i say this as someone who has sat in on many hundreds of meetings of this nature \u2013 we rarely give potential clients a reason to buy from us that they care about.<\/p>\n

    read more →<\/a><\/p>\n