{"id":37055,"date":"2014-09-17t05:00:33","date_gmt":"2014-09-17t09:00:33","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=37055"},"modified":"2015-10-23t02:43:57","modified_gmt":"2015-10-23t06:43:57","slug":"why-sponsoring-women-for-leadership-matters","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/09\/17\/why-sponsoring-women-for-leadership-matters\/","title":{"rendered":"beyond mentoring: why sponsoring women for leadership matters"},"content":{"rendered":"

\"manit’s time for the men running cpa firms to “man up” and get serious about promoting women into leadership roles.
\n<\/strong><\/p>\n

by ida o. abbott<\/em>
\nsponsoring women: what men need to know<\/a><\/em><\/p>\n

smart accounting firm leaders want to be in the forefront of efforts to advance women. as the global economy continues to become more competitive, firms need to use all the talent they can muster \u2014 and more and more of that talent will be women.<\/p>\n

\"ida
abbott<\/figcaption><\/figure>\n

today <\/span>cpa<\/strong><\/span>trendlines<\/span> launches the exclusive new series, “sponsoring women: what men need to know.” author ida o. abbott delivers the tools cpa firms need to develop a new generation of women in leadership. training, encouragement, and even mentoring are all helpful.\u00a0<\/span><\/em>but abbott argues it takes person-to-person\u00a0sponsorship to finally break through. particularly, she says, it takes a man. the role of women in the cpa profession is a critical issue. abbott’s is an eminently practical\u00a0strategy. and it’s about time that men “manned up” about promoting women cpas.<\/span>\u00a0\u2013 the editors<\/span><\/em><\/p>\n

companies that successfully tap into the full potential of women will be far ahead of their competitors. the key to doing it is to identify women who are likely to succeed and sponsor them so they reach the top levels of leadership. this requires direct per\u00adsonal involvement by leaders, particularly leaders who are men.<\/p>\n

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