{"id":3648,"date":"2009-06-04t07:50:41","date_gmt":"2009-06-04t12:50:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=3648"},"modified":"2016-04-21t14:55:11","modified_gmt":"2016-04-21t18:55:11","slug":"video-brian-falony-on-tech-trends-in-accounting-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/06\/04\/video-brian-falony-on-tech-trends-in-accounting-marketing\/","title":{"rendered":"[video] brian falony on tech trends in accounting marketing"},"content":{"rendered":"

if traditional marketing is dead, then what’s next?<\/strong>
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\nbrian falony, marketing director at habif arogeti & wynne in atlanta, explains how technology is changing the game for accounting marketers. once a broadcast model, under which marketers sought to reach as many people as possible, now marketers need to target their prospects very carefully. and a host of new technologies makes is possible and inevitable — linkedin, facebook, twitter, webcasts, and ways to use the website to begin a dialogue with prospects.<\/p>\n

recorded at the association for accounting marketing annual summit, austin, texas, june 3, 2009.<\/em><\/p>\n

little-known fact: there’s no “beef” in “habif.” “habif” is the most frequently mispronounced name at the firm. many people incorrectly say “ha-beef,” but the correct pronunciation is “hay-bif!”<\/p>\n