{"id":35227,"date":"2014-06-07t12:55:52","date_gmt":"2014-06-07t16:55:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=35227"},"modified":"2015-12-10t12:14:41","modified_gmt":"2015-12-10t17:14:41","slug":"when-value-pricing-works","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/","title":{"rendered":"when value pricing works"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>what econ 101 and inelastic demand curves teach us about billing rates.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35561\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg\" alt=\"rubber band istock_000009459899small\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 849w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>by frank stitely, cpa, cva<\/em><\/p>\n<p>before we turn our hymnal to page 10 and sing that old favorite &#8220;we&#8217;re not selling time. we&#8217;re selling knowledge,&#8221; let&#8217;s consider if clients are buying what we&#8217;re selling.<\/p>\n<p>when you go to the grocery store, do you ask, &#8220;i&#8217;d like to buy the cow milking knowledge of a farmer?&#8221; of course not. you ask for a gallon of milk. customers buy outcomes, not inputs.  <a href=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#more-35227\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f06%2f07%2fwhen-value-pricing-works%2f&amp;t=when+value+pricing+works'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent 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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20when%20value%20pricing%20works&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/\" title=\"email this: when value pricing works \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>what econ 101 and inelastic demand curves teach us about billing rates.<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><em> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-35561\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg\" alt=\"rubber band istock_000009459899small\" width=\"290\" height=\"192\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-290x192.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-590x392.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/06\/rubber-band-istock_000009459899small.jpg 849w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>by frank stitely, cpa, cva<\/em><\/p>\n<p>before we turn our hymnal to page 10 and sing that old favorite &#8220;we&#8217;re not selling time. we&#8217;re selling knowledge,&#8221; let&#8217;s consider if clients are buying what we&#8217;re selling.<\/p>\n<p>when you go to the grocery store, do you ask, &#8220;i&#8217;d like to buy the cow milking knowledge of a farmer?&#8221; of course not. you ask for a gallon of milk. customers buy outcomes, not inputs.  <a href=\"\/\/www.g005e.com\/2014\/06\/07\/when-value-pricing-works\/#more-35227\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f06%2f07%2fwhen-value-pricing-works%2f&amp;t=when+value+pricing+works'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  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\/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2014%2f06%2f07%2fwhen-value-pricing-works%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" 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