{"id":33179,"date":"2014-02-16t20:26:13","date_gmt":"2014-02-17t01:26:13","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=33179"},"modified":"2015-10-24t19:17:33","modified_gmt":"2015-10-24t23:17:33","slug":"marcus-bury-the-non-billable-hour","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/02\/16\/marcus-bury-the-non-billable-hour\/","title":{"rendered":"bury the non-billable hour"},"content":{"rendered":"<p><strong>call it &#8220;the investment hour&#8221; and go hunting for business.<br \/>\n<\/strong><\/p>\n<div>\n<p><em>by bruce w. marcus<br \/>\n<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\">professional services marketing 3.0<\/a><\/em><\/p>\n<p>if the accounting firm&#8217;s management hasn\u2019t made clear that participation by every professional in the firm is an integral part of recognition and growth within the firm, you can scrap the marketing program. it can be helpful if the non-billable hour is renamed the investment hour, because if those hours are spent on marketing, investment hours are exactly what they are. <a href=\"\/\/www.g005e.com\/2014\/02\/16\/marcus-bury-the-non-billable-hour\/#more-33179\" class=\"more-link\">read more &rarr;<\/a><\/div>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f02%2f16%2fmarcus-bury-the-non-billable-hour%2f&amp;t=bury+the+non-billable+hour'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2014%2f02%2f16%2fmarcus-bury-the-non-billable-hour%2f&amp;title=bury+the+non-billable+hour&amp;summary=call+it+%22the+investment+hour%22+and+go+hunting+for+business.%0d%0a%0d%0a%0d%0a%0d%0aby+bruce+w.+marcus%0d%0aprofessional+services+marketing+3.0%0d%0a%0d%0aif+the+accounting+firm%27s+management+hasn%e2%80%99t+made+clear+that+participation+by+every+professional+in+the+firm+is+an+integral+part+of+recognition+and+growth+within+the+firm%2c+you+can+scrap+the+marke'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent 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href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\">professional services marketing 3.0<\/a><\/em><\/p>\n<p>if the accounting firm&#8217;s management hasn\u2019t made clear that participation by every professional in the firm is an integral part of recognition and growth within the firm, you can scrap the marketing program. it can be helpful if the non-billable hour is renamed the investment hour, because if those hours are spent on marketing, investment hours are exactly what they are. <a href=\"\/\/www.g005e.com\/2014\/02\/16\/marcus-bury-the-non-billable-hour\/#more-33179\" class=\"more-link\">read more &rarr;<\/a><\/div>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f02%2f16%2fmarcus-bury-the-non-billable-hour%2f&amp;t=bury+the+non-billable+hour'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2014%2f02%2f16%2fmarcus-bury-the-non-billable-hour%2f&amp;title=bury+the+non-billable+hour&amp;summary=call+it+%22the+investment+hour%22+and+go+hunting+for+business.%0d%0a%0d%0a%0d%0a%0d%0aby+bruce+w.+marcus%0d%0aprofessional+services+marketing+3.0%0d%0a%0d%0aif+the+accounting+firm%27s+management+hasn%e2%80%99t+made+clear+that+participation+by+every+professional+in+the+firm+is+an+integral+part+of+recognition+and+growth+within+the+firm%2c+you+can+scrap+the+marke'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on 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href=\"mailto:?subject=cpa%20trendlines%20:%20bury%20the%20non-billable%20hour&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2014\/02\/16\/marcus-bury-the-non-billable-hour\/\" title=\"email this: bury the non-billable hour \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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