{"id":32598,"date":"2013-11-19t08:59:39","date_gmt":"2013-11-19t13:59:39","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=32598"},"modified":"2015-12-10t12:09:11","modified_gmt":"2015-12-10t17:09:11","slug":"value-billing-on-the-19th-hole","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/11\/19\/value-billing-on-the-19th-hole\/","title":{"rendered":"value billing on the 19th hole"},"content":{"rendered":"<p><strong>any billing method that relies on client ignorance is certain to fail.<\/strong><\/p>\n<p><em>by frank stitely, cpa<\/em><br \/>\n<a href=\"http:\/\/skcpas.com\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><em>stitely &amp; karstetter, pllc<\/em><\/span><\/span><\/a><\/p>\n<p>value billing advocates exhort us to bill based on the benefit a client receives, but that\u2019s just the demand side of the economic equation. competition is the supply side. here\u2019s a little fable based on ed mendlowitz\u2019s \u201c<a title=\"permanent link to: value pricing: a lesson in applying judgment\" href=\"\/\/www.g005e.com\/2013\/09\/25\/value-pricing-a-lesson-in-applying-judgment\/\">value pricing: a lesson in applying judgment<\/a>,\u201d\u00a0where a cpa asks for billing advice and then bills a client $7,000 for three hours\u2019 work.<\/p>\n<p>\u201cgreat day, al.\u00a0 have you ever shot an 80 before?\u201d<\/p>\n<p>\u201cno, jay.\u00a0 this is my first.\u00a0 this round of drinks is on me.\u201d<\/p>\n<p>jay continued, \u201cyou\u2019ve had quite a week.\u00a0 first, you got your line of credit.\u00a0 now the best golf round of your life.\u201d<\/p>\n<p>al had just finished a round of golf with his banker, jay; a neighbor, john; and john\u2019s cpa, greg.<\/p>\n<p>\u201cjay, i am blessed with having great friends and advisors.\u00a0 you did a marvelous job.\u00a0 but, i should give some credit to my cpa, frank.\u00a0 he put the entire package together for seven grand.\u00a0 that seems like a great price.\u201d<\/p>\n<p>al saw the puzzled look in greg\u2019s eyes. <a href=\"\/\/www.g005e.com\/2013\/11\/19\/value-billing-on-the-19th-hole\/#more-32598\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2013%2f11%2f19%2fvalue-billing-on-the-19th-hole%2f&amp;t=value+billing+on+the+19th+hole'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li 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href=\"http:\/\/skcpas.com\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><em>stitely &amp; karstetter, pllc<\/em><\/span><\/span><\/a><\/p>\n<p>value billing advocates exhort us to bill based on the benefit a client receives, but that\u2019s just the demand side of the economic equation. competition is the supply side. here\u2019s a little fable based on ed mendlowitz\u2019s \u201c<a title=\"permanent link to: value pricing: a lesson in applying judgment\" href=\"\/\/www.g005e.com\/2013\/09\/25\/value-pricing-a-lesson-in-applying-judgment\/\">value pricing: a lesson in applying judgment<\/a>,\u201d\u00a0where a cpa asks for billing advice and then bills a client $7,000 for three hours\u2019 work.<\/p>\n<p>\u201cgreat day, al.\u00a0 have you ever shot an 80 before?\u201d<\/p>\n<p>\u201cno, jay.\u00a0 this is my first.\u00a0 this round of drinks is on me.\u201d<\/p>\n<p>jay continued, \u201cyou\u2019ve had quite a week.\u00a0 first, you got your line of credit.\u00a0 now the best golf round of your life.\u201d<\/p>\n<p>al had just finished a round of golf with his banker, jay; a neighbor, john; and john\u2019s cpa, greg.<\/p>\n<p>\u201cjay, i am blessed with having great friends and advisors.\u00a0 you did a marvelous job.\u00a0 but, i should give some credit to my cpa, frank.\u00a0 he put the entire package together for seven grand.\u00a0 that seems like a great price.\u201d<\/p>\n<p>al saw the puzzled look in greg\u2019s eyes. <a href=\"\/\/www.g005e.com\/2013\/11\/19\/value-billing-on-the-19th-hole\/#more-32598\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2013%2f11%2f19%2fvalue-billing-on-the-19th-hole%2f&amp;t=value+billing+on+the+19th+hole'  ><img  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