{"id":32151,"date":"2014-01-09t00:19:16","date_gmt":"2014-01-09t05:19:16","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=32151"},"modified":"2015-10-24t19:17:35","modified_gmt":"2015-10-24t23:17:35","slug":"marcus-formulate","status":"publish","type":"post","link":"\/\/www.g005e.com\/2014\/01\/09\/marcus-formulate\/","title":{"rendered":"how to formulate the right marketing goals for your firm"},"content":{"rendered":"<p><em>by bruce w. marcus<\/em><br \/>\n<em><a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\">professional services marketing 3.0<\/a><\/em><\/p>\n<p>your accounting firm\u2019s ultimate objectives are the context for marketing programs, which are, in turn, the blueprints for achieving your firm\u2019s objectives. to think of marketing otherwise is to court marketing programs that are irrelevant and unproductive. <a href=\"\/\/www.g005e.com\/2014\/01\/09\/marcus-formulate\/#more-32151\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f01%2f09%2fmarcus-formulate%2f&amp;t=how+to+formulate+the+right+marketing+goals+for+your+firm'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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href=\"mailto:?subject=cpa%20trendlines%20:%20how%20to%20formulate%20the%20right%20marketing%20goals%20for%20your%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2014\/01\/09\/marcus-formulate\/\" title=\"email this: how to formulate the right marketing goals for your firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><em>by bruce w. marcus<\/em><br \/>\n<em><a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\">professional services marketing 3.0<\/a><\/em><\/p>\n<p>your accounting firm\u2019s ultimate objectives are the context for marketing programs, which are, in turn, the blueprints for achieving your firm\u2019s objectives. to think of marketing otherwise is to court marketing programs that are irrelevant and unproductive. <a href=\"\/\/www.g005e.com\/2014\/01\/09\/marcus-formulate\/#more-32151\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2014%2f01%2f09%2fmarcus-formulate%2f&amp;t=how+to+formulate+the+right+marketing+goals+for+your+firm'  ><img  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2014%2f01%2f09%2fmarcus-formulate%2f&amp;title=how+to+formulate+the+right+marketing+goals+for+your+firm&amp;summary=by+bruce+w.+marcus%0d%0aprofessional+services+marketing+3.0%0d%0a%0d%0ayour+accounting+firm%e2%80%99s+ultimate+objectives+are+the+context+for+marketing+programs%2c+which+are%2c+in+turn%2c+the+blueprints+for+achieving+your+firm%e2%80%99s+objectives.+to+think+of+marketing+otherwise+is+to+court+marketing+programs+that+are+irrelevant+and+unproductive.+'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on 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href=\"mailto:?subject=cpa%20trendlines%20:%20how%20to%20formulate%20the%20right%20marketing%20goals%20for%20your%20firm&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2014\/01\/09\/marcus-formulate\/\" title=\"email this: how to formulate the right marketing goals for your firm \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,5,3120],"tags":[79],"class_list":["post-32151","post","type-post","status-publish","format-standard","hentry","category-marketing","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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