{"id":31197,"date":"2013-09-03t09:06:48","date_gmt":"2013-09-03t13:06:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=31197"},"modified":"2015-10-13t17:35:10","modified_gmt":"2015-10-13t21:35:10","slug":"leveraging-leadership-a-new-way-of-looking-at-growth","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/","title":{"rendered":"leveraging leadership: a new way of looking at growth"},"content":{"rendered":"

leader-driven growth. not just a bunch of rainmakers.<\/strong><\/p>\n

by gale crosley
\n<\/em>crosleycompany.com<\/a><\/em><\/p>\n

i see it all the time.\u00a0 well-intentioned accounting firms do what they believe are the right things.\u00a0 they sponsor events.\u00a0 they publish articles.\u00a0 they meet and greet.\u00a0but they don\u2019t grow.<\/i><\/p>\n

more on\u00a0growth strategies<\/a>\u00a0for\u00a0multi-partner firms<\/a>:<\/strong>\u00a0\u00a0are you creating a sustainable firm?<\/a>\u00a0 \u00a0\u00a0| \u00a0 \u00a0\u00a0don\u2019t confuse marketing with a true growth strategy<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0 \u00a0overcoming four imaginary barriers that limit cpa firm growth<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0how firms unleash the power of diamonds, cash cows and fat cats<\/a>\u00a0 \u00a0 \u00a0| \u00a0 \u00a0\u00a0how smart firms use market research<\/a>\u00a0 \u00a0|<\/p>\n

at most firms growth is an individual contributor activity.\u00a0 lone ranger partners do their own thing, attracting clients here and there and offering services they believe clients need.\u00a0 but despite the efforts of individual partners, there\u2019s little solid growth to show for the effort.<\/p>\n

that\u2019s when they call.\u00a0 \u201cgale, we need your help!\u00a0 market conditions aren\u2019t great and we\u2019re getting hammered with competitive pricing.\u00a0 we have to increase our marketing so we can grow!\u201d<\/p>\n

whoa cowboy, sit back in that saddle and let\u2019s talk a while. read more →<\/a><\/i><\/p>\n