{"id":29605,"date":"2013-07-06t06:33:37","date_gmt":"2013-07-06t10:33:37","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=29605"},"modified":"2015-10-13t17:35:33","modified_gmt":"2015-10-13t21:35:33","slug":"dont-confuse-marketing-with-a-true-growth-strategy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/","title":{"rendered":"don&#8217;t confuse marketing with a true growth strategy"},"content":{"rendered":"<p><b>practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn\u2019t, however, is marketing.<\/b><\/p>\n<p><i>by gale crosley<br \/>\n<\/i><a href=\"http:\/\/www.crosleycompany.com\/\">crosley+company<\/a><\/p>\n<p>marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.<\/p>\n<p>well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn\u2019t result in growth. one reason is that what they\u2019re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.<\/p>\n<p>it\u2019s an essential distinction that can make all the difference in your efforts.<b><\/b><\/p>\n<p><b>in this report:<\/b><\/p>\n<ul>\n<li>the three elements at the foundation of growth strategies<\/li>\n<li>three steps to create a comprehensive strategy<\/li>\n<\/ul>\n<p><b>recommended reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/047026036x\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=047026036x&amp;linkcode=as2&amp;tag=cptr09-20\">tuned in: uncover the extraordinary opportunities that lead to business breakthroughs<\/a><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\">blue ocean strategy: how to create uncontested market space and make competition irrelevant<\/a><\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#more-29605\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href=\"mailto:?subject=cpa%20trendlines%20:%20don&#8217;t%20confuse%20marketing%20with%20a%20true%20growth%20strategy&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" title=\"email this: don&#8217;t confuse marketing with a true growth strategy \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><b>practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn\u2019t, however, is marketing.<\/b><\/p>\n<p><i>by gale crosley<br \/>\n<\/i><a href=\"http:\/\/www.crosleycompany.com\/\">crosley+company<\/a><\/p>\n<p>marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.<\/p>\n<p>well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn\u2019t result in growth. one reason is that what they\u2019re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.<\/p>\n<p>it\u2019s an essential distinction that can make all the difference in your efforts.<b><\/b><\/p>\n<p><b>in this report:<\/b><\/p>\n<ul>\n<li>the three elements at the foundation of growth strategies<\/li>\n<li>three steps to create a comprehensive strategy<\/li>\n<\/ul>\n<p><b>recommended reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/047026036x\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=047026036x&amp;linkcode=as2&amp;tag=cptr09-20\">tuned in: uncover the extraordinary opportunities that lead to business breakthroughs<\/a><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/1591396190\/ref=as_li_ss_tl?ie=utf8&amp;camp=1789&amp;creative=390957&amp;creativeasin=1591396190&amp;linkcode=as2&amp;tag=cptr09-20\">blue ocean strategy: how to create uncontested market space and make competition irrelevant<\/a><\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/#more-29605\" class=\"more-link\">read more 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href=\"mailto:?subject=cpa%20trendlines%20:%20don&#8217;t%20confuse%20marketing%20with%20a%20true%20growth%20strategy&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" title=\"email this: don&#8217;t confuse marketing with a true growth strategy \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>don&#039;t confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"don&#039;t confuse marketing with a true growth strategy - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2013\/07\/06\/dont-confuse-marketing-with-a-true-growth-strategy\/\" \/>\n<meta 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