{"id":29111,"date":"2013-06-10t19:30:30","date_gmt":"2013-06-10t23:30:30","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=29111"},"modified":"2016-04-19t11:13:39","modified_gmt":"2016-04-19t15:13:39","slug":"the-managing-partners-secret-weapon-in-change-management","status":"publish","type":"post","link":"\/\/www.g005e.com\/2013\/06\/10\/the-managing-partners-secret-weapon-in-change-management\/","title":{"rendered":"the managing partner’s secret weapon in change management"},"content":{"rendered":"
\"august-aquila-headshot-large-copy-150x150\"<\/a>
august aquila<\/figcaption><\/figure>\n

by august aquila
\n<\/em> author of “leadership at its strongest”<\/a><\/em>
\n and “how to engage partners in the firm’s future<\/a>“<\/em><\/p>\n

research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?<\/p>\n

here are four key issues firm leaders today face.<\/p>\n

1. getting partners to buy in.
\n2. creating a firm vision that gets all partners on the same page.
\n3. helping develop a culture of accountability.
\n4. being asked to accomplish too many goals.<\/p>\n

when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer \u2013 everything.<\/p>\n

overcoming these four issues will make the firm more competitive, efficient and profitable. here’s how the best managing partners work with their marketing directors: read more →<\/a><\/p>\n