{"id":24980,"date":"2012-12-27t09:05:45","date_gmt":"2012-12-27t14:05:45","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=24980"},"modified":"2016-04-19t11:14:00","modified_gmt":"2016-04-19t15:14:00","slug":"my-aha-moment-in-cpa-firm-leadership","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/12\/27\/my-aha-moment-in-cpa-firm-leadership\/","title":{"rendered":"the “aha moment” in cpa firm leadership"},"content":{"rendered":"

are you leading, or merely managing or administering?
\n<\/strong><\/p>\n

by marc rosenberg, cpa
\n<\/em>author of \u201ccpa firm management and governance\u201d\u00a0\u00a0<\/a><\/em><\/p>\n

when attending conferences, we love \u201caha\u201d moments.\u00a0 those are moments when a speaker says something so profound that it causes a sudden understanding of a major issue and captures our imagination.\u00a0 we can\u2019t wait to get back to the office, share it with our partners and start implementing the idea.<\/p>\n

more on cpa firm management and leadership:\u00a0\u00a0\u00a0<\/strong>leadership is overrated: it\u2019s good management that makes successful firms<\/a>\u00a0<\/em>\u2022<\/em>\u00a0 40 great ways to improve firm profitability<\/a>\u00a0 \u2022\u00a0 four management metrics that fool even the best-run firms<\/a>\u00a0 \u2022\u00a0 19 ways to improve accounting firm profitability<\/a> \u2022\u00a0<\/strong>de-bunking the myth about niche marketing for tax and accounting firms<\/a> \u2022 <\/strong>practice development is no longer an optional activity<\/a> \u2022 10 good ways the achieve partner accountability<\/a> \u2022 pick your partners right to begin with<\/a> \u2022 the first nine questions your partner team needs to embrace for optimal profitability<\/a> \u2022 profitability and the value of strategic thinking<\/a> \u2022 the five essential building blocks for creating a strong accounting firm<\/a> \u2022 the seven signs of great leadership in a cpa firm<\/a> \u2022 compensation issues for the new managing partner<\/a>\u00a0\u2022<\/p>\n

\"marc
marc rosenberg<\/figcaption><\/figure>\n

i had an \u201caha\u201d moment not so long ago.\u00a0 the speaker was bob bunting, long time managing partner of regional firm\u00a0 moss adams, a leader in our profession par excellence.\u00a0\u00a0 he delivered a very simple but powerful statement that described a value system at moss adams:<\/p>\n