{"id":13674,"date":"2011-06-23t13:33:21","date_gmt":"2011-06-23t17:33:21","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=13674"},"modified":"2017-08-20t17:39:01","modified_gmt":"2017-08-20t21:39:01","slug":"rick-solomon-most-firms-asleep-at-the-wheel","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/06\/23\/rick-solomon-most-firms-asleep-at-the-wheel\/","title":{"rendered":"most firms &#8216;asleep at the wheel&#8217;"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13709 alignright\" title=\"the new war for clients 200w\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w2.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"200\" height=\"138\" \/><\/a>the new war for clients calls for real strategic advisers.<\/strong><\/p>\n<p><em>by rick solomon<\/em><\/p>\n<p>many firms that i know and work with are not experiencing any difficulties in bringing in new clients. in fact, some are dealing with capacity issues. the majority of our profession is having a different experience because they have, to put it bluntly, fallen asleep at the wheel.<\/p>\n<figure id=\"attachment_8953\" class=\"thumbnail wp-caption alignleft\" style=\"width: 150px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/10\/rick-solomon-cpa-ran-one.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-8953 \" title=\"rick solomon cpa ran one\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/10\/rick-solomon-cpa-ran-one-150x150.jpg\" alt=\"rick solomon, ceo, ran one\" width=\"150\" height=\"150\" \/><\/a><figcaption class=\"caption wp-caption-text\">rick solomon<\/figcaption><\/figure>\n<p>our profession&#8217;s thought leaders have for years been making an impassioned plea for cpas to be more client focused. they&#8217;ve been telling us we must better understand and provide solutions to client\u2019s needs beyond traditional services. for the most part, only a small percentage of the profession has responded. common talk among many thought leaders is about how resistant to change most accountants are. in reality, most firms continue to provide pretty much the same services they always have, making a few &#8220;tweaks&#8221; along the way in the name of &#8220;progress.&#8221; that&#8217;s just not enough anymore. <a href=\"\/\/www.g005e.com\/2011\/06\/23\/rick-solomon-most-firms-asleep-at-the-wheel\/#more-13674\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;t=most+firms+%e2%80%98asleep+at+the+wheel%e2%80%99'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;title=most+firms+%e2%80%98asleep+at+the+wheel%e2%80%99&amp;summary=the+new+war+for+clients+calls+for+real+strategic+advisers.%0d%0a%0d%0aby+rick+solomon%0d%0a%0d%0amany+firms+that+i+know+and+work+with+are+not+experiencing+any+difficulties+in+bringing+in+new+clients.+in+fact%2c+some+are+dealing+with+capacity+issues.+the+majority+of+our+profession+is+having+a+different+experience+because+they+have%2c+to+pu'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20most%20firms%20&#8216;asleep%20at%20the%20wheel&#8217;&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2011\/06\/23\/rick-solomon-most-firms-asleep-at-the-wheel\/\" title=\"email this: most firms &#8216;asleep at the wheel&#8217; \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13709 alignright\" title=\"the new war for clients 200w\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w2.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"200\" height=\"138\" \/><\/a>the new war for clients calls for real strategic advisers.<\/strong><\/p>\n<p><em>by rick solomon<\/em><\/p>\n<p>many firms that i know and work with are not experiencing any difficulties in bringing in new clients. in fact, some are dealing with capacity issues. the majority of our profession is having a different experience because they have, to put it bluntly, fallen asleep at the wheel.<\/p>\n<figure id=\"attachment_8953\" class=\"thumbnail wp-caption alignleft\" style=\"width: 150px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/10\/rick-solomon-cpa-ran-one.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-8953 \" title=\"rick solomon cpa ran one\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/10\/rick-solomon-cpa-ran-one-150x150.jpg\" alt=\"rick solomon, ceo, ran one\" width=\"150\" height=\"150\" \/><\/a><figcaption class=\"caption wp-caption-text\">rick solomon<\/figcaption><\/figure>\n<p>our profession&#8217;s thought leaders have for years been making an impassioned plea for cpas to be more client focused. they&#8217;ve been telling us we must better understand and provide solutions to client\u2019s needs beyond traditional services. for the most part, only a small percentage of the profession has responded. common talk among many thought leaders is about how resistant to change most accountants are. in reality, most firms continue to provide pretty much the same services they always have, making a few &#8220;tweaks&#8221; along the way in the name of &#8220;progress.&#8221; that&#8217;s just not enough anymore. <a href=\"\/\/www.g005e.com\/2011\/06\/23\/rick-solomon-most-firms-asleep-at-the-wheel\/#more-13674\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;t=most+firms+%e2%80%98asleep+at+the+wheel%e2%80%99'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;title=most+firms+%e2%80%98asleep+at+the+wheel%e2%80%99&amp;summary=the+new+war+for+clients+calls+for+real+strategic+advisers.%0d%0a%0d%0aby+rick+solomon%0d%0a%0d%0amany+firms+that+i+know+and+work+with+are+not+experiencing+any+difficulties+in+bringing+in+new+clients.+in+fact%2c+some+are+dealing+with+capacity+issues.+the+majority+of+our+profession+is+having+a+different+experience+because+they+have%2c+to+pu'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f23%2frick-solomon-most-firms-asleep-at-the-wheel%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20most%20firms%20&#8216;asleep%20at%20the%20wheel&#8217;&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2011\/06\/23\/rick-solomon-most-firms-asleep-at-the-wheel\/\" title=\"email this: most firms &#8216;asleep at the wheel&#8217; 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