{"id":122870,"date":"2024-03-10t11:55:47","date_gmt":"2024-03-10t15:55:47","guid":{"rendered":"\/\/www.g005e.com\/?p=122870"},"modified":"2024-03-10t14:01:36","modified_gmt":"2024-03-10t18:01:36","slug":"sales-is-not-a-four-letter-word","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/03\/10\/sales-is-not-a-four-letter-word\/","title":{"rendered":"\u2018sales\u2019 is not a four-letter word"},"content":{"rendered":"
<\/strong><\/p>\n the five steps of the sales cycle and what you need to know.<\/strong><\/p>\n by august j. aquila<\/i> for a long time, the word \u201csales\u201d was not an accepted word in accounting firms. unfortunately, too many accountants associated sales work with some type of unprofessional and even unethical activity. fortunately, those days are long gone.<\/p>\n more: <\/b>three pillars support a successful accounting firm<\/a> | four questions for choosing your marketing audit strategies<\/a> | four steps to a successful email marketing campaign<\/a> | five reasons to implement change orders<\/a> | make your practice better<\/a> | eleven marketing strategies for smaller firms<\/a> | five questions for developing your marketing plan<\/a> | you only have four strategies<\/a> the word \u201csales\u201d is not a four-letter word; it is a professional activity. people who sell make a promise of some future deliverable: \u201ci will do this and this for you.\u201d in turbulent times, selling is a skill that accountants must learn to be successful. here is my definition of selling: \u201cselling is problem solving.\u201d nothing more and nothing less. it\u2019s what you do every time you help a client with a problem. if you have been a successful new business developer, then you have been a successful salesperson.
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