{"id":121105,"date":"2024-01-04t12:01:06","date_gmt":"2024-01-04t17:01:06","guid":{"rendered":"\/\/www.g005e.com\/?p=121105"},"modified":"2024-02-13t17:42:01","modified_gmt":"2024-02-13t22:42:01","slug":"seth-fineberg-its-time-to-do-the-uncomfortable-fineberg","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/01\/04\/seth-fineberg-its-time-to-do-the-uncomfortable-fineberg\/","title":{"rendered":"it’s time to do the uncomfortable"},"content":{"rendered":"

\"//www.g005e.com/store/wp-json/wp/v2/posts/\"change can be difficult, but it can also be the key to success.<\/strong><\/p>\n

by seth fineberg<\/em>
\nat large<\/em><\/p>\n

yes, it’s that time of year again when proclamations of change are made, and everyone professes to be resolute in their goals.<\/p>\n

the fact is that most of these statements don’t happen, despite all the best intentions, but let me give you one prescription for the new year. hopefully, beyond if accountants and the profession have any hope or goal of change, you need to do the uncomfortable.<\/p>\n

more fineberg:\u00a0<\/strong>jeremy sulzmann: can intuit mend fences with accountants at qb connect?<\/a> | meet basis, the new ai bookkeeper on the block<\/a>\u00a0|\u00a0is this when accountants start taking freshbooks seriously?<\/a>\u00a0|\u00a0you\u2019re doing email wrong<\/a>\u00a0 |\u00a0\u00a0careful\u2026 you may be advising!<\/a>\u00a0|\u00a0when live events fail<\/a>\u00a0|\u00a0<\/strong>getting real: accounting tech decisions you need to make today<\/a>\u00a0|\u00a0accounting tech doesn\u2019t have to be daunting<\/a>\u00a0|\u00a0<\/strong>who\u2019s in control? you? or your clients?<\/a>\u00a0|\u00a0\u00a0time management rule #1 for accountants<\/a>\u00a0|\u00a0\u00a0<\/strong>plan to go \u2018live\u2019 post tax season<\/a>\u00a0|\u00a0\u00a0why vc is a bigger threat than ai<\/a>\u00a0 |\u00a0\u00a0\u00a0<\/strong>what does taking control of your firm mean?<\/a>\u00a0|\u00a0accountants need each other more than ever<\/a>\u00a0|\u00a0marchternity: just say \u2018no\u2019<\/a>\u00a0|\u00a0some thoughts on in-person events<\/a>\u00a0|\u00a0so you think you know accountants?<\/a>\u00a0|\u00a0what bogs down accountants<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

what does it mean to “do the uncomfortable”? it can include nearly anything outside of one’s comfort zone, ranging from not responding to every client call or email to working comparatively fewer hours using new technology to increase efficiency. it could even mean posting entry-level positions at a higher pay (you are raising fees anyway, yes?). and maybe, just maybe, embrace more diverse staffing practices.<\/p>\n

change, in and of itself, is uncomfortable and not for everyone. it also doesn’t have to be anything major. these are incremental steps to improve your life and the life of your firm.<\/p>\n

<\/p>\n

however, if you’re going along in a way that works for you and your firm, leave all the change-mongering at the door. you do you. but take an honest look at how you are functioning. moreover, if you care at all about this great profession, or about at the very least yourself within it and achieving some form of life-work balance (yes, that’s how we say it, now), then stepping outside of your comfort zone is what it takes to make any of these things happen.<\/p>\n

you may say, “look, i’ve tried the newer, better, different approach, and it doesn’t work for me.” at any point, i’d say it felt uncomfortable, even wrong. moreover, what haven’t you tried?<\/p>\n

if that’s not you, i’m not saying change for the sake of change or follow the latest trend. and that’s what you need to do: find what works, but in the context of “i know things can be better, i just don’t know how.”<\/p>\n

someone recently said, “how do you know if you’re on a sinking ship or it’s just changing direction? because it feels the same.” ask yourself, is it the result of any changes you’re making, or do you feel the world happening to you? ultimately, it is about taking some control and being okay, not feeling okay, at least initially.<\/p>\n

nothing worth doing will always feel “right” or “comfortable.” not at first, and this is the most crucial time. this is when the quit comes in or, at the least, the tendency to retreat to the comfort zone. when that feeling hits, that’s when to push forward.<\/p>\n

find your reason for making any change possible, however small it may seem. because, in the end, doing the uncomfortable is doing yourself \u2013 and perhaps the entire profession you are in \u2013 a favor.<\/p>\n