{"id":119745,"date":"2023-12-19t11:55:13","date_gmt":"2023-12-19t16:55:13","guid":{"rendered":"\/\/www.g005e.com\/?p=119745"},"modified":"2023-12-19t18:17:18","modified_gmt":"2023-12-19t23:17:18","slug":"two-steps-toward-mastering-selling","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/12\/19\/two-steps-toward-mastering-selling\/","title":{"rendered":"two steps toward mastering selling"},"content":{"rendered":"
<\/strong><\/p>\n it\u2019s a new skill. you have to practice.<\/strong><\/p>\n by martin bissett<\/i> if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it\u2019s a combination of several factors, but there are two main reasons.<\/p>\n more: <\/b>rate your personal purpose<\/a> | nine checkpoints before every prospect meeting<\/a> | three questions about conversion<\/a> | six keys to turning prospects into clients<\/a> | don\u2019t overlook internal communication<\/a> | why firm culture matters for partners<\/a> | competence is step one of seven<\/a> first, accountants have not traditionally been required to sell. maybe your practice has grown by referral \u2013 business has come to you and you haven\u2019t had to do much to win that business. unfortunately, however, business doesn\u2019t always walk through the door; you don\u2019t know how often it will, or what caliber it will be when it does.
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