{"id":117247,"date":"2023-10-25t12:20:29","date_gmt":"2023-10-25t16:20:29","guid":{"rendered":"\/\/www.g005e.com\/?p=117247"},"modified":"2023-11-29t10:50:38","modified_gmt":"2023-11-29t15:50:38","slug":"surge-pricing-what-works-for-uber-could-work-for-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/25\/surge-pricing-what-works-for-uber-could-work-for-cpa-firms\/","title":{"rendered":"surge pricing: what works for uber could work for cpa firms"},"content":{"rendered":"

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limited supply puts you in the driver\u2019s seat.<\/strong><\/p>\n

by bill penczak<\/em><\/p>\n

the serenity prayer states, “grant me the serenity to accept the things i cannot change, the courage to change the things i can, and the wisdom to know the difference.” keep that in mind for a moment.<\/p>\n

more: <\/b>four considerations for effective client culling<\/a> | partner accountability: the only two things that really matter<\/a> | chase birky: overcoming paralysis by analysis<\/a> | o.d. lanier: stepping into advisory<\/a> | are you too generous with your write-offs?<\/a>
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when preparing tax returns and financial statement audits, one of the biggest challenges cpa firms face is either late or incomplete client information.<\/p>\n

one tax firm client spends an inordinate amount of time tracking down client documents, repeating requests for documentation and other low-value tasks that suck the spirit from their people and cause additional and unnecessary labor costs to the tax prep process.<\/p>\n

on the audit side of the house, firms often find their people sitting on the bench on many monday mornings, playing on their phones instead of billing their time, because the pbc documents are incomplete, late or non-existent.<\/p>\n

and unless your firm is one that has implemented value billing with provisions to recover those lost costs, your utilization and ultimately your profitability suffer.<\/p>\n

many firms will chalk that dynamic to \u201cthings i cannot change\u201d in the serenity prayer parlance. my modest proposal is having the courage (and a method) to change the things you (actually) can.<\/p>\n

if you\u2019ve ever tried to hail an uber immediately before or after a sporting event, you are likely painfully aware of the company’s surge pricing model. the normally $16 ride surges to $26 at peak times and limited supply … because they can.<\/p>\n

it is supply and demand, pure and simple. so why shouldn\u2019t cpa firms take the same approach, as they have a limited supply (people at key filing deadlines)?<\/p>\n

here\u2019s how this surge pricing might work, for example, for 1040 returns: the typically high-volume, high-margin-but lower-fees-per-client tasks that fuel revenue and profitability for smaller cpa firms:<\/p>\n