{"id":116770,"date":"2023-09-12t14:00:15","date_gmt":"2023-09-12t18:00:15","guid":{"rendered":"\/\/www.g005e.com\/?p=116770"},"modified":"2023-10-23t19:12:38","modified_gmt":"2023-10-23t23:12:38","slug":"careful-you-may-be-advising","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/09\/12\/careful-you-may-be-advising\/","title":{"rendered":"careful\u2026 you may be advising!"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116778\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005.jpeg\" alt=\"two people in an office talking and gesturing\" width=\"1600\" height=\"1068\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005.jpeg 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-424x283.jpeg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-849x567.jpeg 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-768x513.jpeg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-1536x1025.jpeg 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-300x200.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/twopeoplehandgestures_adobestock_200460005-600x401.jpeg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/p>\n<p><strong>what business owners need from you.<\/strong><\/p>\n<p><em>by seth fineberg<\/em><\/p>\n<p>despite all the hype and even some anecdotal pushback, if you are an accounting professional, you may already be advising. whether you\u2019re charging for it is another story.<\/p>\n<blockquote><p><strong>more: <\/strong><a href=\"\/\/www.g005e.com\/2023\/09\/06\/why-accountants-need-more-from-live-events\/\">when live events fail<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/08\/getting-real-accounting-tech-decisions-you-need-to-make-today\/\">getting real: accounting tech decisions you need to make today<\/a> | <a href=\"\/\/www.g005e.com\/2023\/06\/11\/whos-in-control-you-or-your-clients\/\">who\u2019s in control? you? or your clients?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/05\/31\/seth-fineberg-why-your-time-management-efforts-are-failing-irs-tax-season\/\">time management rule #1 for accountants<\/a> | <a href=\"\/\/www.g005e.com\/2023\/03\/26\/why-vc-is-a-bigger-threat-than-ai\/\">why vc is a bigger threat than ai<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/09\/12\/careful-you-may-be-advising\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>moreover, transactional accounting is becoming a commodity with services like bench, pilot, botkeeper and the rise in scores of outsourcing companies flooding the market with often low-cost, highly automated bookkeeping services. as such, small cpa and bookkeeping firms are under pressure to bring more to the table than just organizing and crunching numbers if they are to hang on to their existing clients and attract new ones.<br \/>\n<!--more--><br \/>\nthis is not a \u201ccompliance is dead\u201d rant, far from it. but the tone of the day is that a growing number of accountants are under pressure to do more as they\u2019re increasingly burnt out on relying on tax work. but, the advisory paradox \u2026 well, let\u2019s get into it.<\/p>\n<p>i can\u2019t tell you how many times i\u2019ve heard over the past few years, \u201ci really want to offer advisory services to my clients, but i\u2019m just not sure how to get started.\u201d every one of these practitioners is likely already providing advisory to their clients in some capacity; they just aren\u2019t calling it \u201cadvisory\u201d and probably not charging for it either. not convinced? you provide advisory services \u2026<\/p>\n<ul>\n<li>every time you interpret a line on a financial report or offer advice about which general ledger account to use<\/li>\n<li>when you offhandedly tell your clients how much they could save by switching service providers or brands<\/li>\n<li>when your client asks you to do a mid-month cash reconciliation to see if they can afford a purchase<\/li>\n<\/ul>\n<p>it\u2019s fascinating (and baffling) to me that so many talented, experienced professionals don\u2019t recognize that the advice they give to their clients is \u201cadvisory.\u201d and if you don\u2019t realize it, chances are, the client doesn\u2019t either.<\/p>\n<p><strong>what is advisory anyway?<\/strong><\/p>\n<p>during the covid-19 pandemic (remember that?), many clients\u2019 stories were surrounded by uncertainty. no matter your role \u2013 the accountant or bookkeeper \u2013 your clients have already bonded with you, naturally making you the financial first responders. this existing relationship makes you primed for offering advice.<\/p>\n<p>believe it or not, most accountants have already assumed the role of the advisor, whether they are calling it by that name or not. what\u2019s more, most clients are looking for guidance to navigate change and uncertainty best. who better to do that than you? at their core, advisory services (or whatever you want to call them) are about empowering your clients to make better decisions and having those kinds of conversations.<\/p>\n<p>change is hard, period. we get that. business owners often feel like they have hit the wall and nowhere to turn. they need information, shared experience and, most importantly \u2013 a trusted sounding board to work through their fear and indecision.<\/p>\n<p>reviewing financials in an economic downturn and an unprecedented crisis is incredibly scary because many of your clients do not understand the relationship between their financial reports, such as balance sheets and profit and loss. fear then leads to indecision, inaction or arbitrary action.<\/p>\n<p>sharing our understanding and expertise of financial and economic principles with our clients can help clarify their position within the economic environment. this enables their entrepreneurial spirit to blast off, leading to innovation and the ability and willingness to pivot.<\/p>\n<p><strong>so, how can you help?<\/strong><\/p>\n<p>your accounting brain is adeptly skilled in helping your clients find clarity and direction during times of uncertainty. the tools in your analytical arsenal include budgets and cash flow forecasts to help them survive and even flourish.<\/p>\n<p>your familiarity and understanding of financial products and their impact on a business\u2019s going concern is incredibly valuable to your clients. share this knowledge with them and tell them you are ready and eager to help answer their questions.<\/p>\n<p>leverage your relationships and free resources from your partners. you can find a wealth of articles, calculators, legislative interpretations and other guidance by doing a quick google search or contacting professional organizations.<\/p>\n<p><strong>the accountant perspective<\/strong><\/p>\n<p>being a guardian to your clients, you must remember that you care most about helping them create the business and the lives they want. just as your doctor is the go-to care provider to stay healthy, you are your clients\u2019 financial primary care provider. most accountants i\u2019ve met and remain in contact with are always working to perfect their craft, just as primary care physicians continue to educate themselves through training, peer groups and practice.<\/p>\n<p>so, no matter what you call it, you are likely doing more for your clients than what the traditional picture of an accountant does. embrace, own and know your value (i.e., figure out how to charge for it, too).<\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2023%2f09%2f12%2fcareful-you-may-be-advising%2f&amp;t=careful%e2%80%a6+you+may+be+advising%21'  ><img  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href=\"mailto:?subject=cpa%20trendlines%20:%20careful\u2026%20you%20may%20be%20advising!&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2023\/09\/12\/careful-you-may-be-advising\/\" title=\"email this: careful\u2026 you may be advising! \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>what business owners need from you.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/09\/12\/careful-you-may-be-advising\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116814\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/09\/250_fineberg_twopeoplehandgestures.jpg\" alt=\"//www.g005e.com/store/wp-json/wp/v2/posts/\" width=\"250\" height=\"125\" \/><\/a><br \/>\n<em>by seth fineberg<\/em><\/p>\n","protected":false},"author":4792,"featured_media":116778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3184,3120,3002],"tags":[],"class_list":["post-116770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>careful\u2026 you may be advising! - 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