{"id":114575,"date":"2023-08-06t13:15:52","date_gmt":"2023-08-06t17:15:52","guid":{"rendered":"\/\/www.g005e.com\/?p=114575"},"modified":"2024-01-17t12:08:32","modified_gmt":"2024-01-17t17:08:32","slug":"generative-ai-should-you-avoid-it-or-adopt-it-sandi-leyva","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/06\/generative-ai-should-you-avoid-it-or-adopt-it-sandi-leyva\/","title":{"rendered":"generative ai: should you avoid it or adopt it?"},"content":{"rendered":"

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with ai, will it pay to be an early adopter or to be more cautious?<\/strong><\/i><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

when a new technology arises, accounting professionals tend to be skeptical. they are seldom the people who are first to jump on the bandwagon. it\u2019s been true at the introduction of mainframes, when pcs first arrived, when networks were first developed, at the internet\u2019s inception, and during social media\u2019s adoption. so, it\u2019s not surprising to hear that accountants are skeptical of the newest technology, generative artificial intelligence.<\/p>\n

while there are certainly issues to be aware of with all new technologies, generative ai tools such as chatgpt have the potential to save employees roughly two hours per day. it makes sense to at least learn about this technology to see if it fits in your firm.<\/p>\n

more: <\/b>now\u2019s the time to clean up your email list<\/a> | transform your marketing with crm<\/a> | five kinds of small thinking<\/a> | five tests: how open are you to change?<\/a> | maybe price isn\u2019t the problem<\/a> | three thoughts for a quiet morning<\/a> | the seven-step plan for marketing by spreadsheet<\/a> | beyond quickbooks: wowing your clients<\/a> | 11 ways to boost billings and impress clients<\/a>
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the term generative ai refers to technology that uses a machine learning model and that contains interactive features such as the ability to chat. one example is chatgpt, which is a public, consumer-based product developed by openai. microsoft\u2019s generative ai product is bing ai, and google\u2019s entry is bard. there are a dozen or so others, but those are the \u201cbig three.\u201d these tools are rapidly evolving with new features, capabilities, and content added weekly if not daily.
\n read more →<\/a><\/p>\n