{"id":113706,"date":"2023-07-26t12:00:50","date_gmt":"2023-07-26t16:00:50","guid":{"rendered":"\/\/www.g005e.com\/?p=113706"},"modified":"2024-01-17t12:08:35","modified_gmt":"2024-01-17t17:08:35","slug":"new-research-reveals-accounting-professionals-are-cautiously-optimistic-about-generative-ai","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/07\/26\/new-research-reveals-accounting-professionals-are-cautiously-optimistic-about-generative-ai\/","title":{"rendered":"research: accounting pros cautiously optimistic about generative ai"},"content":{"rendered":"

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expert says we must work together to balance the benefits of technology and unintended consequences.<\/strong><\/p>\n

by rick richardson
\n<\/em>technology this week<\/em><\/p>\n

thomson reuters, a global content and technology company, recently released new research on generative ai that gauged the sentiment of professionals across legal, tax, and accounting firms in the united states, the united kingdom, and canada. the research sought to understand better how the technology is perceived and applied within the professional services industry. the report uncovered a mix of optimism and caution in adopting generative ai.\u00a0<\/span><\/p>\n

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“generative ai can disrupt and redefine the professional landscape, but it is clear from our findings that there is a trust gap with professionals,” said steve hasker, president and ceo of thomson reuters. “the future of professional work is set to be revolutionized by generative ai, and as an industry, we need to work together to find the right balance between the benefits of technology and any unintended consequences. we believe this will help our customers first to trust the transformative power of generative ai and then harness the opportunity to shape the future of their professions.”<\/span><\/p>\n

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