{"id":113410,"date":"2023-07-13t11:55:32","date_gmt":"2023-07-13t15:55:32","guid":{"rendered":"\/\/www.g005e.com\/?p=113410"},"modified":"2023-08-21t22:15:05","modified_gmt":"2023-08-22t02:15:05","slug":"track-six-figures-to-test-your-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/07\/13\/track-six-figures-to-test-your-marketing\/","title":{"rendered":"track six figures to test your marketing"},"content":{"rendered":"

\"//www.g005e.com/store/wp-json/wp/v2/posts/\"<\/a>it\u2019s time to break out the spreadsheets. hurray!<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

one way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. there\u2019s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.<\/p>\n

more: <\/b>five ways to acquire more clients<\/a> | get your name in the news<\/a> | five ideas for more summer revenue<\/a> | four ways small firms can beat large ones<\/a> | why you need a link-in-bio tool<\/a> | five emotional skills for entrepreneurs<\/a> | transform your marketing with crm<\/a>
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here are six numbers we suggest you track:<\/p>\n

1. closing ratio<\/strong><\/p>\n

as qualified leads come from your marketing efforts into your sales funnel, it\u2019s a good idea to track how many of these leads you\u2019re able to close into business. your closing ratio is the percentage of successes divided by the total number of qualified leads you make proposals to.
\n read more →<\/a><\/p>\n