{"id":113256,"date":"2023-06-29t11:56:23","date_gmt":"2023-06-29t15:56:23","guid":{"rendered":"\/\/www.g005e.com\/?p=113256"},"modified":"2023-08-08t17:46:36","modified_gmt":"2023-08-08t21:46:36","slug":"get-your-name-in-the-news","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/06\/29\/get-your-name-in-the-news\/","title":{"rendered":"get your name in the news"},"content":{"rendered":"
<\/a>10 triggers for free publicity.<\/strong><\/p>\n by sandi leyva<\/i> as a marketing channel, public relations is one of my personal favorites. it includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or another.<\/p>\n more: <\/b>when you don\u2019t know what you don\u2019t know<\/a> | five stages of any business<\/a> | five ideas for summer focus<\/a> | leverage your client list today<\/a> | need leads? try a quiz<\/a> | now\u2019s the time to clean up your email list<\/a> when i started a photography studio several years ago, i sent sample photos of my work along with a letter explaining my business to several news outlets. it was july, and in august, the sunday magazine supplement to the dallas morning news picked up the story and published my samples. they were portraits of cats and dogs, and my phone rang for days. within a week, i was booked through christmas, and my business broke even a year ahead of time because of that one piece of publicity.
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