{"id":111256,"date":"2023-05-31t12:00:18","date_gmt":"2023-05-31t16:00:18","guid":{"rendered":"\/\/www.g005e.com\/?p=111256"},"modified":"2023-07-20t11:12:11","modified_gmt":"2023-07-20t15:12:11","slug":"automate-captions-for-videos-by-beth-ziesenis","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/05\/31\/automate-captions-for-videos-by-beth-ziesenis\/","title":{"rendered":"automate captions for videos"},"content":{"rendered":"

as many as 80% of consumers say they watch entire videos if captions are available. \"screenshot<\/strong><\/p>\n

by beth ziesenis<\/em>
\napp of the week<\/em><\/p>\n

according to a survey from verizon media and publicis media, 69% of people watch videos with the sound off in public places and 25% watch with the sound off in private places. further, the research showed 80% of consumers are more likely to watch videos to completion if captions are available.<\/p>\n

sounds like (forgive the pun) adding captions to videos is a marketing no-brainer, right?<\/p>\n

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apps of the week here<\/a> |
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it’s a good time to recognize that your viewing audience may not be listening to your audio, either because of preference or impairment.<\/p>\n

fortunately, technology has made captioning automatic and painless.<\/p>\n

read more →<\/a><\/p>\n