{"id":106544,"date":"2022-12-28t10:00:04","date_gmt":"2022-12-28t15:00:04","guid":{"rendered":"\/\/www.g005e.com\/?p=106544"},"modified":"2023-09-06t17:52:45","modified_gmt":"2023-09-06t21:52:45","slug":"accountants-need-each-other-more-than-ever","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/12\/28\/accountants-need-each-other-more-than-ever\/","title":{"rendered":"some thoughts on in-person events"},"content":{"rendered":"

\"confident<\/strong>by <\/em>seth fineberg<\/em><\/p>\n

\u201cwe didn’t realize how hard accountants party and we had a difficult time keeping up. we’re also still recovering from the ‘socializing\u2019 and contemplating having a recovery section at our next booth.\u201d<\/p>\n

more from fineberg: <\/strong>so you think you know accountants?<\/a> | what bogs down accountants<\/a> | your classic business model won\u2019t allow growth<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

this was just one of the many quotes from vendors who attended the quickbooks connect event in las vegas for the first time. it was not surprising to me; i\u2019ve been attending qbc and other accounting events for over 20 years. but with live accounting events only really just \u201creturning\u201d this year, the idea of socializing with accountants took more of a spotlight.
\n
\nmoreover, it highlighted the simple fact that despite the myriad methods of obtaining cpe (which, of course, live events do offer), the real pull is the connection and how apparent it is needed now more than ever. having personal experience with putting on a live event in 2022, i can say that i was witness to the effect being in person at an accounting event has and can have.<\/p>\n

certainly, event creators need to consider content first and foremost as a \u201cdraw.\u201d you need to have something on paper or in a plan that creates a \u201cwhat\u201d and a practical purpose. but live events will survive on the simple fact that accountants need each other. that\u2019s the \u201cwhy.\u201d<\/p>\n

put on all the webinars and podcasts for cpe that you want throughout the year. pack agendas with known \u201cthought leaders\u201d and topics of true interest to an accountant, which may even cause them to rethink their practice or teach something they truly did not know about an application or process. at the end of the day, the \u201cwhy\u201d in a live event will always be about who you are targeting to attend and the prospect of those individuals connecting with one another.<\/p>\n

yes, a good mix of rising stars and known and respected names in the profession (and even a bit outside of it) will attract who you want. it is still the promise of the conversations and learnings from outside of breakout rooms and main stages that will keep accountants attending an in-person event.<\/p>\n

covid-19\u2019s impact on all business, live events of course, was no small thing. and accounting professionals, already witness to much of the same kinds of things at the live events they were going to before, are going to be wary about attending anything \u201cnew.\u201d but this is beside the point.<\/p>\n

the natural pull \u2013 that need to be around your fellow professionals, that human need \u2013 will always win out. why? human nature aside, what brings accountants together year in and out, and will going forward, is personal connection. i saw it at intuit\u2019s recent qb connect event, which has not been live for over three years.<\/p>\n

i also bore witness to it at the accountingweb live summit, which while it will never exactly exist again, was a brand-new, untested event on the heels of covid-19. we asked ourselves, why anyone would want to attend a live event given the givens of that event? this is coupled with the fact that as i mentioned, there are more ways to earn cpe and essential learning than ever before. the answer, in my view, is clear.<\/p>\n

in over 20 years of overseeing the profession and attending live and digital\/virtual events, i\u2019ve discovered that accountants tend to respond better to being spoken with<\/strong> rather than at<\/strong> or to<\/strong>. if they see people who look like them, have familiar issues and stories to share, or even want to learn similar things, they will come. and yes, they do love a good party. in short, keep the live events coming. but be mindful, be inclusive and create opportunities to connect.<\/p>\n