{"id":106163,"date":"2023-01-22t12:30:02","date_gmt":"2023-01-22t17:30:02","guid":{"rendered":"\/\/www.g005e.com\/?p=106163"},"modified":"2023-02-26t22:48:05","modified_gmt":"2023-02-27t03:48:05","slug":"seven-ways-to-market-your-cas-offering","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/","title":{"rendered":"seven ways to market your cas offering"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-78828\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-424x289.jpeg\" alt=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\" width=\"424\" height=\"289\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-424x289.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-300x204.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-600x409.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-768x523.jpeg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy.jpeg 850w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>plus a tip for referrals.<\/strong><\/p>\n<p><i>by hitendra patil<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\"><i>client accounting services: the definitive success guide<\/i><\/a><\/p>\n<p>we asked about sales and marketing methods as part of the accounting profession\u2019s largest cas survey. among firms offering client accounting services, the chief means for gaining new cas business is &#8220;proactively seeking referrals&#8221; and the firm&#8217;s &#8220;website,&#8221; each at 48 percent. networking at local\/regional\/national events follows at 35 percent.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/01\/15\/12-cas-profitability-killers\/\">12 cas profitability killers<\/a> | <a href=\"\/\/www.g005e.com\/2023\/01\/08\/how-to-set-your-firms-cas-pricing\/\">how to set your firm\u2019s cas pricing<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/18\/craft-an-engagement-letter-for-cas-success\/\">craft an engagement letter for cas success<\/a> | <a href=\"\/\/www.g005e.com\/2022\/11\/27\/six-ways-that-cas-processes-are-different\/\">six ways that cas processes are different<\/a> | <a href=\"\/\/www.g005e.com\/2022\/11\/13\/how-the-pandemic-changed-firm-mindsets\/\">how the pandemic changed firm mindsets<\/a> | <a href=\"\/\/www.g005e.com\/2022\/10\/16\/the-tech-stack-you-need-for-cas\/\">the tech stack you need for cas<\/a> | <a href=\"\/\/www.g005e.com\/2022\/09\/25\/finding-profits-in-cas\/\">finding profits in cas<\/a> | <a href=\"\/\/www.g005e.com\/2022\/08\/28\/cas-is-an-upgrade-pitch\/\">cas is an upgrade pitch<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>the other marketing methods deployed by cas firms are:<\/p>\n<ul>\n<li>networking at local \/ regional \/ national events: 35%<\/li>\n<li>search engine optimization: 14%<\/li>\n<li>influencer or social media marketing: 11%<\/li>\n<li>content marketing and thought leadership: 10%<\/li>\n<li>paid advertising in local, regional, national or internet media: 9%<\/li>\n<li>we&#8217;ve assigned it to a specific person or team: 8%<\/li>\n<li>webinars, events or podcasts: 6%<\/li>\n<li>outbound telemarketing and emails: 5%<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/#more-106163\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2023%2f01%2f22%2fseven-ways-to-market-your-cas-offering%2f&amp;t=seven+ways+to+market+your+cas+offering'  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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href=\"mailto:?subject=cpa%20trendlines%20:%20seven%20ways%20to%20market%20your%20cas%20offering&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\" title=\"email this: seven ways to market your cas offering \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-78828\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-424x289.jpeg\" alt=\"\/\/www.g005e.com\/2016\/06\/11\/adopt-a-marketing-mindset\/\" width=\"424\" height=\"289\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-424x289.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-300x204.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-600x409.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy-768x523.jpeg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/woman-and-business-strategy-depositphotos_19347995_xl-2015-850w-copy.jpeg 850w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>plus a tip for referrals.<\/strong><\/p>\n<p><i>by hitendra patil<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\"><i>client accounting services: the definitive success guide<\/i><\/a><\/p>\n<p>we asked about sales and marketing methods as part of the accounting profession\u2019s largest cas survey. among firms offering client accounting services, the chief means for gaining new cas business is &#8220;proactively seeking referrals&#8221; and the firm&#8217;s &#8220;website,&#8221; each at 48 percent. networking at local\/regional\/national events follows at 35 percent.<\/p>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/01\/15\/12-cas-profitability-killers\/\">12 cas profitability killers<\/a> | <a href=\"\/\/www.g005e.com\/2023\/01\/08\/how-to-set-your-firms-cas-pricing\/\">how to set your firm\u2019s cas pricing<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/18\/craft-an-engagement-letter-for-cas-success\/\">craft an engagement letter for cas success<\/a> | <a href=\"\/\/www.g005e.com\/2022\/11\/27\/six-ways-that-cas-processes-are-different\/\">six ways that cas processes are different<\/a> | <a href=\"\/\/www.g005e.com\/2022\/11\/13\/how-the-pandemic-changed-firm-mindsets\/\">how the pandemic changed firm mindsets<\/a> | <a href=\"\/\/www.g005e.com\/2022\/10\/16\/the-tech-stack-you-need-for-cas\/\">the tech stack you need for cas<\/a> | <a href=\"\/\/www.g005e.com\/2022\/09\/25\/finding-profits-in-cas\/\">finding profits in cas<\/a> | <a href=\"\/\/www.g005e.com\/2022\/08\/28\/cas-is-an-upgrade-pitch\/\">cas is an upgrade pitch<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>the other marketing methods deployed by cas firms are:<\/p>\n<ul>\n<li>networking at local \/ regional \/ national events: 35%<\/li>\n<li>search engine optimization: 14%<\/li>\n<li>influencer or social media marketing: 11%<\/li>\n<li>content marketing and thought leadership: 10%<\/li>\n<li>paid advertising in local, regional, national or internet media: 9%<\/li>\n<li>we&#8217;ve assigned it to a specific person or team: 8%<\/li>\n<li>webinars, events or podcasts: 6%<\/li>\n<li>outbound telemarketing and emails: 5%<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/#more-106163\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2023%2f01%2f22%2fseven-ways-to-market-your-cas-offering%2f&amp;t=seven+ways+to+market+your+cas+offering'  ><img  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on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2023%2f01%2f22%2fseven-ways-to-market-your-cas-offering%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='//www.g005e.com/store/wp-json/wp/v2/posts/\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20seven%20ways%20to%20market%20your%20cas%20offering&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\" title=\"email this: seven ways to market your cas offering \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1363,"featured_media":104690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3058,1363,3120,3002],"tags":[],"class_list":["post-106163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-accounting-services","category-featured","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>seven ways to market your cas offering - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"seven ways to market your cas offering - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2023\/01\/22\/seven-ways-to-market-your-cas-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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