{"id":100995,"date":"2022-08-18t14:00:19","date_gmt":"2022-08-18t18:00:19","guid":{"rendered":"\/\/www.g005e.com\/?p=100995"},"modified":"2022-12-22t00:39:24","modified_gmt":"2022-12-22t05:39:24","slug":"maybe-price-isnt-the-problem","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/08\/18\/maybe-price-isnt-the-problem\/","title":{"rendered":"maybe price isn\u2019t the problem"},"content":{"rendered":"

\"asian<\/a><\/em>what else do potential clients know about you?<\/strong><\/p>\n

by sandi leyva
\nthe complete guide to marketing for tax & accounting firms<\/a><\/em>
\n<\/i><\/p>\n

i hear more accountants grumbling daily about how price-sensitive their prospects and clients have become. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.<\/p>\n

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yet studies show that roughly 54% of buyers are not<\/strong> price-sensitive, and i would be willing to bet even more are selectively<\/strong> price-impervious depending on what they buy: women\u2019s shoes, men\u2019s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.<\/p>\n

so why are so many accounting clients and prospects price-sensitive?
\n read more →<\/a><\/p>\n