{"id":100651,"date":"2022-08-24t12:00:22","date_gmt":"2022-08-24t16:00:22","guid":{"rendered":"\/\/www.g005e.com\/?p=100651"},"modified":"2022-12-22t00:39:19","modified_gmt":"2022-12-22t05:39:19","slug":"selling-isnt-hard","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/08\/24\/selling-isnt-hard\/","title":{"rendered":"selling isn\u2019t hard"},"content":{"rendered":"
<\/a>it\u2019s a new skill. you have to practice.<\/strong><\/p>\n by martin bissett<\/i> if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it\u2019s a combination of several factors, but there are two main reasons.<\/p>\n more: <\/b>how are you showing your commitment?<\/a> | nine points to check before hello<\/a> | why clients struggle with growth<\/a> | nine biz-dev metrics for making partner<\/a> | communication isn\u2019t about you<\/a> | how to measure partner potential<\/a> | making partner when competence isn\u2019t enough<\/a> first, accountants have not traditionally been required to sell. maybe your practice has grown by referral \u2013 business has come to you and you haven\u2019t had to do much to win that business. unfortunately, however, business doesn\u2019t always walk through the door; you don\u2019t know how often it will, or what caliber it will be when it does.
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