don’t tl;dr this one. here are 8 areas to work on.
by rob nixon
there’s an old saying that dogs can smell fear.
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it’s the same theory for people who are in a sales role. if your “dog” (person in front of you) can sense that you are not confident then you are not going to make the sale. you will get questions and objections from the prospect/client that you don’t want and ultimately not make the sale.