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wake up! it’s a new world
“get ready to have your world, your firm, and your life rocked!”
teresa mackintosh ceo, cch tax & accounting
“’the radical cpa’ is a provocative book at the perfect time in the profession. i loved it!”
“jody padar creates a window into the firm of the future that is a welcome addition to the profession’s thin library of visionary practice management books actually written by practicing cpas. she creates not just the fuel but sparks the fire of the debate over the direction of the profession for the 21st century. you won’t see “the radical cpa” protesting in the streets, but you’ll find him or her carrying the banner of change in every firm for the next ten years.”
tom hood ceo, macpa
– frank stitely, cpa, cva,
stitely & karstetter pllc
.
“this book gives you a chance to walk with jody and see a future that just may inspire you to think differently. i hope you enjoy the walk with her the way i did.”
bill priolli, cpa disanto & priest cpas
– tom hood, cpa, citp, cgma, and
ceo of the macpa and business learning institute
.
“the future-ready firm will need to embrace a philosophy that includes both core values and services and the unique delivery and communication tools of our day to be successful for next generation leaders and businesses. your choice is to ignore it, stick your toe in the water… or just dive right in and make it integral to your business plan.”
– william r. pirolli, cpa, cff, pfs, cgma
partner, disanto, priest & co.
.
“‘the radical cpa'” teaches cpas how to embrace technology and new business processes for serving today’s generation of business owners. she explains moving to the cloud, coping with change, becoming social, and experimenting with new processes – all in an understandable way for those who are new to these topics. the book will be very valuable for cpas looking to redesign their accounting practices to be competitive in the 21st century.
there’s an uprising of innovative cpas in the accounting profession. this group created a new support community that is no longer driven by the establishment. the establishment can’t control the conversation. in fact, they almost missed it.
when i first started doing this, i wasn’t aware of anyone doing what i was doing. then i went to twitter. that’s where i really met my peers. we were learning from each other from day one and that same community of support is still happening today. by 2010, someone called us a “movement.”
a “radical” practitioner is a person who calls upon himself and others to redefine their firms and their lives by moving away from the traditional firm business model.
why do we use the term radical?
rad·i·cal adjective \?ra-di-k?l\ : very new and different from what is traditional or ordinary: very basic and important: having extreme political or social views that are not shared by most people
the term radical applies because what we are doing to our firms and indirectly to the profession is fundamental to its core. it’s abrupt, disruptive, unexpected, and far-reaching. we are shaking up the status quo.
we are changing because our customers and the world are changing around us. some might also perceive radical to be a negative term. it’s not. our movement is more likely following the happy expression, “that’s radical, dude,” we want everyone to learn and join us.
why should i be radical?
cpas must be “radicalized” so they cannot be lulled into complacency and driven by reaction to their current firm or livelihood. the changes that are happening in today’s fast-paced world need to be addressed. you and your team have already felt the changes. the silent majority of many employees are hurt, suspicious, and feeling unheard. they see and experience the changes happening around them and don’t understand the complacency or the resistance to change from firm management. you may even be feeling this yourself within your firm of one. this toxic condition within many firms is corrosive and detrimental. employee frustrations are mounting to the point of revolt and indifference. an employee who is indifferent is more destructive to a firm then one who is leading a revolt. many of us fight with the idea of rationalization, where we say it’s not that bad. we can wait before we take action – “let the next generation make the changes, i’m retiring.”
however, we can wait no longer. the world isn’t waiting. neither can we.
jody padar, the radical cpa™, is one of the accounting profession’s foremost visionaries and pioneers. since her days as a small firm owner, she has advocated for bringing the accounting profession into the digital age and leading the next generation of accounting professionals to a better life where they can go home on time, give more to their clients and foster their passion for the industry. an author and lecturer, jody is known for offering practical tips and advice on running a next-generation firm. her best-selling practice transformation manuals includethe radical cpa and from success to significance: the radical cpa guide
