clients want to see niche-focused expertise and a heavy marketing spend.
by joel sinkin
accounting transition advisors
we see two tactics being used by the best firms.
due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.
but, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings.
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