if no one’s complaining that your fees are too high, your fees are too low.
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the disruptors
with liz farr
mike maksymiw, the leader of aprio firm alliance, hates charge hours as a primary performance metric. he even left a firm where he was a partner because of a dispute over charge hours. although he exceeded his revenue goals by a healthy margin, he was penalized because he got the work done in fewer hours.
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“the main thing i was supposed to do, i was doing,” he tells liz farr in this episode of the disruptors. and if he hadn’t been meeting his revenue goals, that deficit in hours would have been something to remedy. “so i don’t want people to think there’s no place for these metrics. we need to put them in the right order that makes sense for running a business.”