capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.
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with jean caragher
for 卡塔尔世界杯常规比赛时间
in a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to kristen lewis, managing director in charge of marketing at eisneramper and a member of the association for accounting marketing hall of fame.
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“cpa firms are conservative,” lewis tells jean caragher in this episode of capstone conversations. “they’re compliance-driven environments. they generally want to see what other people are doing before they take a leap. and that makes the bold ideas that will help differentiate you a harder sell.”
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