leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间
“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”
gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.| more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here
thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.
thomas’ solution is an organic inbound recruitment strategy that leverages social media and other digital platforms. “this approach is built around the 4c method: choosing the right platform, connecting with talent, starting conversations, and creating content that showcases a firm’s unique culture,” explains thomas. it allows firms to attract talent without relying on traditional job boards or recruiters.
more highlights include:
- how to create content to attract the right candidates for your firm.
- how frequently to post your content.
- the best person to lead an organic inbound recruitment strategy.
- the commitment it takes to execute this strategy successfully.
more about katie thomas
katie thomas is the founder and owner of leaders online llc, a digital marketing firm for accountants and professional service providers. she is a digital marketing strategist, content creation expert, and national speaker. katie has been named to the 40 under 40 list by cpa practice advisor and a top 50 women in accounting by ignition.