is pricing a marketing function?

ten steps to designing your pricing strategy.

by august j. aquila
price it right: how to value accounting services

yes, pricing is indeed a fundamental marketing function. it plays a crucial role in determining the value of a product or service in the eyes of customers and has a direct impact on a company’s profitability and market positioning. pricing decisions are typically made based on various factors such as production costs, competition, target market, positioning strategy and customer perceptions of value.

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here are a few reasons why pricing is considered a marketing function: