three ways to make it easier for prospects to say yes

woman staring at watch in waiting area

bonus: checklists to implement each one.

by sandi leyva
the complete guide to marketing for tax & accounting firms

change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you.

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the question is, how can you make it easier for clients to get through that change so that they will do business with you?

the key is to be as approachable as possible, and here are some tips to do that.