five business development mistakes to avoid

businessman working on laptop with wall of symbols scribbled behind him

don’t have a skill? hire someone who does.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if you’re a sole practitioner or small-firm operator, you’re probably very good at what you do – or you wouldn’t be in business today. but when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.

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as a matter of fact, some of us are resisting – kicking and screaming – marketing ourselves. so no wonder, for some of us, business is slow or not growing at the rate we’d like.