plus the first nine questions they must embrace for optimal profitability.
by marc rosenberg
the rosenberg practice management library
“when a corporation says move left, everybody takes a step left. in a partnership, when you say move left, three people go to the bathroom, four people move right and five people leave the firm.” – richard ungaretti, ungaretti & harris
more: why strategic thinking impacts your firm’s future | seven things good firms must do | don’t make firm profitability a goal | top 20 tough choices for the partner comp committee | tell potentials what partnership takes | disturb the present to improve the future
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in cpa firms, as the partners go, so goes the firm. the partners
- bring in most of the business,
- manage most of the client relationships and engagements,
- develop and mentor the staff and
- manage the firm.
if the partners don’t perform these functions effectively, it is virtually impossible to be profitable and successful.