bonus: you’ll probably see more revenue from them, too.
by sandi leyva
the complete guide to marketing for tax & accounting firms
it’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low.
more: ten ways to make your business irresistible | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
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so you might want to think about redirecting a portion of your marketing attention on your existing client base instead of networking for new clients.
i’ve met a lot of business owners who have trouble getting their employees to sell while they’re on-site, and i’ve also heard from some customers who’ve remarked that their vendors don’t stay in touch with them. so here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.
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