an example from outside the accounting profession.
by marc rosenberg
the rosenberg practice management library
it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization’s efforts, not its goal.
more: core values: why your firm needs them | five keys in compensating new managing partners | what partners do and don’t deserve | five steps to transition to partnership | disturb the present to improve the future
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profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: “our mission is to make millions happy.”
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