how does your firm measure up?

a new kind of “a” client.

by august j. aquila
price it right: how to value accounting services

there are many ways that a firm can evaluate itself, but there is only one way that really counts. at the end of the year, you must determine how you have made your major clients more profitable.

more: five questions for developing your marketing plan | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development | ten keys to marketing success
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remember that 80 percent of your profits still comes from 20 percent of your clients. that also means, as i recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue.