six goals you might have.
by penny breslin
it’s not just the numbers
picking the best clients won’t automatically bring you a steady stream of eager prospects, ready to pay you their hard-earned cash. you have to do some work to help them find you.
more: it’s ok to have favorite clients | narrow your prospects by choosing a vertical | build your team, then choose your clients | how back office support adds value | ai is not your enemy
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most accountants and bookkeepers would rather do anything other than marketing. most equate marketing with being a pushy and sleazy used-car salesman. a better way to think about marketing is telling the world what you do, who you do it for, and how you can help the people who need your help.
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