how much control do you have?
by august j. aquila
price it right: how to value accounting services
there is no time like the present to get ready for the future. here is a checklist of 12 things you should thinking about. remember planning never stops. our environment is constantly changing.
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- what business am i in? are you in the automobile business or the transportation business? one is very narrowly defined and the other can broadly include anything that moves people or products. make sure you understand your business model and purpose.
- once you understand what you are doing today, then do the following reality check. ask yourself, “how well am i doing?” not well? okay? great? if you answer “great,” then maybe things are okay. just to make sure, check out the trend in your practice for the last three to five years. are you trending up, down or flat?
- what do you think the future is going to be like? no one knows for sure, but each one of us needs to have a vision of the future so we can work toward achieving it.
- where do i want my business to be in the future, and perhaps even more important, where do i want to be?
- how am i going to get to the next level? what’s my roadmap for the future? do i have a plan b just in case my first plan does not work?
- of all the options you explore, which one or two should you pursue?
- if you think you know how to get there, is there anything in the marketplace that may stop you from achieving your goals?
- what is the likelihood that your plan will work? why do you think there is little risk in making it happen?
- do you have the right people in place to accomplish your plan?
- do you have sufficient capital to make your plan a reality?
- how often will you review your plan?
- how will you know when the plan will need to be revised?
questions, of course, are always easier to ask than to answer. this is an exceptional time to give serious thought to your practice.
the future will make the present look like the dark ages. plan for it now!