use four metrics to measure change, progress and success.
by sandi leyva
the complete guide to marketing for tax & accounting firms
think back to this day one year ago for just a minute. where were you in your business? what were your revenues, salary and profits at that time? what were your clients like? what were your biggest issues?
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if we don’t occasionally look back to take a snapshot at a point in our history, we may not realize how much we’ve accomplished in such a short time. i’m not much for dwelling in the past, but this exercise is tremendously useful for a couple of reasons:
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