it projects an infernal and involuted picture of things manipulated, unreal and untrue.
by bruce marcus
professional services marketing 3.0
editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
some years ago, in a remarkably successful marketing move, a graphic designer specializing in logos, letterheads and the like came up with the concept of the corporate image. a brilliant concept, but more mirage than image.
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now one of the most successful operations in the marketing business, this company has managed to persuade its clients that corporate image is the key to corporate success. “image,” it seems, is the magic elixir. at many thousands of dollars a dose.
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