tell clients what they will lose if they decline.
by hitendra patil
client accounting services: the definitive success guide
when you pitch client accounting services to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website, in your emails, engagement letters and sales brochures/materials.
more: convince your firm of cas value | how much can automating bank feeds save you? | wants vs. needs: why not fill both? | get sticky with cas
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cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
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